Celebrating the Year of the Tiger
Authentic Brands Group welcomes the Lunar New Year with a series of special campaigns, collaborations and collections in honor of the holiday.
Nautica Welcomes Year of the Tiger With Bold Menswear Collection
Kicking off the Lunar New Year, Nautica China tapped top KOLs and KOCs across the country, plus actor Tan Jianci, for a campaign showcasing its latest collection in celebration of the holiday.
The brand also released limited-edition gifts including a blanket and mug as part of the seasonal line. Shop here.
Spyder Ushers in Beijing Winter Games With Limited-Edition Collection
Ahead of the 2022 Winter Games in Beijing, Spyder China and designer Rico Lee unveiled the brand's Lunar New Year capsule of hoodies, jackets and outerwear in striking red and black. The collection took inspiration from the capital city's modern architecture and ancient landmarks. Shop the line here.
Juicy Couture Shows Its Stripes for Tiger-Themed Holiday Capsule
Juicy Couture China introduces a new capsule with T-shirt and sweater silhouettes featuring zany graphic designs of a tiger. A limited-edition tracksuit—the brand's signature style—is also imprinted with the mudan, widely recognized as the national flower of China. Shop it here.
Brooks Brothers Debuts Lunar New Year Collection in WeChat Campaign
Brooks Brothers China launched a digital campaign for Lunar New Year in the format of a self-recorded voice greeting via WeChat's Mini Program applications.
In the collection, the Brooks Brothers tiger dons a collegiate-style rugby outfit complete with glasses for a polished look. Shop the pieces here.
Vision Street Wear Drops 1,000 Pairs of Exclusive Sneakers for the New Year
Ahead of Lunar New Year, Vision Street Wear China released 1,000 pairs of limited-edition sneakers designed with majestic tiger stripes and the Chinese character mark for "tiger." The shoes were packaged in a handmade wooden shoe box that displayed traditional Chinese elements.
Nine West Showcases Year of the Tiger Collection at Pop-up Shop in Shanghai
Nine West's China partner Yunteng is presenting the brand's Year of the Tiger-inspired collection at a pop-up shop in the Shanghai Jiuguang Center, the largest retail complex in the city's northern region. Shoppers who buy any item from the line will receive a complimentary shoe care gift set.