From the Halfpipe to the Slopes: Authentic's Athletes Command the Winter Games
Brand athletes dominated the 2026 Winter Games in Milan, representing the world’s best in elite snow sports. From gravity-defying flips off the halfpipe to moving podium celebrations, athletes brought the unparalleled spirit of Authentic’s portfolio to sport’s greatest stage. Brands including Roxy, Volcom, Spyder and Quiksilver blended sportsmanship with signature style, helping shape the 2026 competition into an unforgettable event.
Snowboarding
Roxy athlete and snowboarder Chloe Kim, who competed on behalf of the U.S., clinched the silver medal with a stunning 88.00. In a remarkable show of resilience and grit after a debilitating injury only a month prior, the two-time gold medalist finished just behind her mentee, South Korea’s Choi Ga-on. Kim is the first female snowboarder to compete in the halfpipe and earn a medal in three consecutive games, carving her name as one of the most talented snowboarders of all time.
Other Roxy athletes included Japanese snowboarder Sara Shimizu, who impressed with a fourth-place finish at just 16 years old in her Olympic debut, along with Isa Lötscher representing Switzerland and Melissa Peperkamp competing for the Netherlands. The momentum continued with Volcom athletes Laura Záveská competing for the Czech Republic as well as sisters Leilani and Kona Ettel representing Germany, all showcasing impressive control and style on the slopes.
In the Men’s Slopestyle competition, snowboarder and Quiksilver athlete Ryusei Yamada clinched the bronze medal for Japan in a highly technical display that was every bit as smooth as it was powerful. Known as a rising star in the halfpipe scene, Yamada scored a stunning 92.00, impressing judges with his composure and polished execution.
Volcom athlete Marcus Kleveland of Norway placed fourth following a high-amplitude run, while fellow Volcom rider Noah Vicktor represented Germany on the winter stage. Quiksilver athletes also made their mark, with France’s Romain Allemand placing fifth in a display of composure and smooth flow, alongside a strong performance from fellow French snowboarder Tim Sivignon.
Skiing
Spyder athlete Mac Forehand shredded his way to victory, winning a silver medal for the U.S. with a daring free ski big air performance. Posting a combined score of 193.25, Forehand’s runs focused on innovation and style, including landing one of the most difficult tricks in skiing, a nose butter triple cork 2160, with unmistakable confidence.
Four additional Spyder athletes competed at the Games, including three-time Youth Olympic gold medalist River Radamus and freestyle skier Birk Irving, both representing the U.S.; Henri Rivers skiing for Jamaica; and AJ Ginnis competing for Greece, who took a ceremonial farewell run to celebrate his career.
In the women’s competition, Roxy’s Kim Dumont skied for France, delivering a bold performance of technical ambition.
