Authentic's Brands Unveil Bold Fall Fashion Trends for the Season
As the autumn season begins, shoppers are greeted with an exciting array of fresh styles from top brands like Nautica, Juicy Couture, Ted Baker and more. Each collection brings a unique perspective to fall fashion, blending classic trends with modern twists. Here’s how the brands are setting the tone for a stylish and cozy season ahead.
NAUTICA HEADS BACK TO CAMPUS WITH LIVVY DUNNE AND LUTHER BURDEN III
For the fall season, Nautica is charting a course to victory with America’s next-gen athletes: brand ambassador and elite gymnast Olivia “Livvy” Dunne, recognized for her collegiate career at Louisiana State University, and Luther Burden III, the dynamic First-Team All-SEC wide receiver from the University of Missouri Tigers.
The lineup, aptly dubbed New Legends, is featured in a campaign that captures Livvy and Luther against the backdrop of a spirited school football field and locker room. The two are dressed in Nautica’s campus-approved styles, including polos, sweaters, shirts and jackets. Each piece embodies the brand’s attention to quality, functionality and timeless design.
Shop the collection here.
HUGO BOSS TURNS TO DAVID BECKHAM FOR FALL CAMPAIGN
For its fall ‘24 campaign, Hugo Boss turned to none other than strategic partner David Beckham to lead its all-star cast.
Doubling down on its “Be Your Own Boss” slogan, this season’s tagline, “It’s for Life,” was conceptualized with the idea of inspiring individuals to commit to their own guiding principles. The campaign launched across 15 major metropolitan cities, in addition to social media, and features Nigerian singer-songwriter Burna Boy, South Korean actor Lee Jong-Suk and Italian tennis player Matteo Berrettini.
The collection is now available at Boss stores as well as online and via wholesale partners.
AÉropostale scores a touchdown WITH Fall collection
Aéropostale’s latest line features the brand’s bestselling baggy jeans with an even roomier fit as well as bubble skirts and baby tees that can double as layered pieces. Long sleeves and crewneck thermals round out the collection for cooler mornings ahead.
With the fall marking the start of the football season, fans can also shop the brand’s game-day gear of bombers, tube tops and graphic tees. Shop the collection in stores and online at Aeropostale.com.
LUCKY BRAND’S NEW AMBASSADOR LAUREN WASSER DEBUTS FALL LINE
Lauren Wasser has been named Lucky Brand's newest ambassador. In its fall women's campaign, the model and activist is photographed showcasing her edgy style in her favorite pieces from the brand, titled "Lauren's Edit." The collection features a unique mix anchored by a leather jacket, denim vest and utility coveralls.
The daughter of models, Lauren grew up around the biggest names in the fashion industry in the '90s and early 2000s. At 24, she lost both of her legs to toxic shock syndrome, yet she has continued to redefine what it means to be a model.
Shop Lauren’s Edit here.
TED BAKER’S “PAGES OF AUTUMN” FALL CAMPAIGN
For its “Pages of Autumn” campaign, Ted Baker seamlessly blended its sophisticated style with the quiet luxury of the now that guides shoppers through the fall season.
The new drop—underscored by the fall’s signature colors of auburn and shades of brown—features crisp jackets, versatile button-downs and tailored pants in a variety of textures and fabrications.
For the subtle shopper, monochromatic ensembles round out the season’s offerings, which include smooth and polished accessories.
juicy couture’s made-to-order line
For its new collection, Juicy Couture is offering consumers a way to shop its velour tracksuits like never before. The brand has introduced customization through its Technicolor collection, allowing shoppers to choose from pink, gold, blue or iridescent bling to bedazzle their OG Big Bling hoodies and track pants.
Shop the collection here.
SPERRY DROPS COLLECTION WITH FRESH RAGS
For its latest collection, Sperry tapped Tampa Bay menswear boutique Fresh Rags to reimagine the brand’s iconic Authentic Original 2-Eye boat shoe. The Sperry x Fresh Rags Pirates in Paradise capsule features two limited-edition, unisex styles that are brought to life through a legendary tall tale as told by Fresh Rags.
Taking center stage are the “Sperry by Fresh Rags Gulfstar A/O 2-Eye,” constructed with an off-black, synthetic stingray embossed leather stitched together with a soft suede upper, and the “Sperry by Fresh Rags Harbor Ray A/O 2-Eye,” with a blend of light tan synthetic stingray embossed leathers, designed to look like sun-bleached hide.
The collection takes inspiration from the story of a prosperous pirate raid, ending with the pirate using the newly found treasure to buy an upgraded boat shoe á la Sperry.
The new collection is now available in stores, online at freshragsfl.com and at select Florida retailers.