Authentic Brands Group Unveils New Features on Winston

Winston, which originally debuted in 2018, is a proprietary software that houses digital influencers across our portfolio of over 50 brands. These influencers are tasked with creating branded content and driving purchases during key brand moments. The software facilitates project management at scale.

To keep up with Winston’s steady growth, ABG introduced new features to improve user experience. Most importantly, Winston now provides a robust audience breakdown, which includes demographic information, for each influencer directly on the platform. Other notable updates include improvements to the line of communication for influencers, the ability to upload photo and video files when submitting assets for designated campaigns and high speed payment processing. Influencers who have great brand synergy can now also be saved in a wishlist for future campaigns.