Authentic’s Brands Light Up Las Vegas for Big Game Weekend

Big Game Weekend touched down in the heart of Las Vegas, providing fans of sports, music and entertainment with three days full of engaging brand activations, unforgettable musical performances and, most importantly, nonstop fun. Read on to learn more about the weekend’s exhilarating festivities with Authentic and its brands.

SI Golf Invitational

Authentic was front and center for all the action as festivities began Thursday at the second annual Sports Illustrated Golf Invitational, played at the TPC Las Vegas golf club. Among the VIP guests were Las Vegas Raiders star Maxx Crosby, famed UFC ring announcer Bruce Buffer and comedian Trevor Wallace. Following the event, Sports Illustrated hosted an official after party at the MGM Grand’s premier nightclub, Hakkasan.

 
 

Shaq’s Fun House

On Friday, the Shaq’s Fun House extravaganza began at the famed XS Nightclub. Part festival and part carnival, the electrifying experience featured an apparel and footwear showcase by Reebok as well as a 360-degree spinning Nautica photo booth activation. Partygoers stepped into Shaquille O’Neal’s larger-than-life world with games, attractions and sets by music superstars Lil Wayne, Diplo and the incomparable DJ Diesel himself.

 
 

SI The Party

The following evening, Sports Illustrated The Party, presented by Captain Morgan, hosted a star-studded night in sports, featuring legendary performances by The Chainsmokers, Kygo and Bebe Rexha. The exclusive party lit up the Strip with VIPs, celebrities and sports fans heading into the Big Game, including Victor Cruz and Alix Earle who graced the red carpet.

 
 

Nine West, Vince Camuto & More

Authentic brands Nine West, Vince Camuto and Thomasville also hosted brand activations of their own. Content creators like Cindy Prado, Violette Benson and Patricia Monroy attended the Come & Play With Nine West event, amplifying the fashion brand’s latest designs while leaning into the weekend’s athletic aesthetic. To celebrate Big Game Weekend in style, Vince Camuto hosted a Girls Night Out, during which Camille Kostek, Cydney Moreau, Mariana Morias, Angela Babicz and other influencers made show-stopping appearances in the brand’s signature silhouettes. Finally, guests were able to kick back and relax on Thomasville’s big-time sectional, offering a much-needed break amid SI The Party’s revels.

 
 

Judith Leiber Makes the Stadium Shimmer

Judith Leiber captured the world’s attention with its “87 Football” novelty minaudière, custom-designed for the world’s biggest pop superstar. Taking more than 80 hours to complete, the clutch is covered in upwards of 10,000 hand-set crystals and crafted with hand-molded brass and white enamel laces. It features the number 87, representing the jersey number of Kansas City Chiefs tight end Travis Kelce.

 
 
Brand News, Entertainment, Events, Fashion, Living LegendsABG AdminSports Illustrated, Judith Leiber, Nine West, Vince Camuto, nautica, Reebok, Shaq's Fun House, Shaquille O'Neal, Thomasville