Hello, London! Authentic Hosts Welcome Week to Mark Debut of New HQ

Authentic recently hosted its inaugural London Welcome Week, inviting partners and retailers last week to its new London headquarters at the historic 5 Marble Arch.

Over three days of programming, attendees met with global and regional leaders as well as Authentic's dedicated EMEA team and experienced a product and portfolio showcase of Authentic’s lifestyle, sports, entertainment and media brands.

London Welcome Week

Housed at the office space across from Hyde Park, Authentic’s London Welcome Week was punctuated by a special event hosted by Global President, Sports & Lifestyle Jarrod Weber and Regional President, Sports & Lifestyle – EMEA & India Henry Stupp. Guests heard firsthand accounts of brand reinventions, success stories and more milestones while enjoying light bites and refreshments.

Senior leaders also held key meetings and workshops to discuss the growth of the business and ways to expand brands within the portfolio. Among the notable attendees were partner Batra Group, key media members and the British Fashion Council.

Inside Authentic HQ2

The new 25,000-square-foot office, which opened in February, is home to around 70 employees leading Authentic’s EMEA operations. Peppered on walls with Iconic Images photography from legendary musicians, actors and public figures, the space boasts a variety of showrooms that spotlight a curated selection of brands such as Reebok, Juicy Couture, Boardriders and Nautica.

In an interview with Drapers, Weber said, “As Authentic continues to establish its presence globally, we are pleased to open our new corporate office at 5 Marble Arch, which serves as the headquarters for our European division. Being on-site for this rollout was great, and our doors have been and will continue to be open for business.”

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