Introducing Authentic's West Coast Style Studio
Authentic has debuted its all-new West Coast Style Studio, tucked in an exclusive area in the company’s Los Angeles headquarters. The invite-only VIP experience provides a touchpoint to engage with highly influential talent, generate brand awareness and create content.
The Unveiling
Ahead of the annual Oscars, more than 50 stylists, media and celebrities were invited to attend the Style Studio’s grand opening, complete with a made-to-measure experience and curated selection of product from Authentic’s portfolio of iconic brands, including Judith Leiber, Hervé Léger, Brooks Brothers and Ted Baker.
The VIPs
Key celebrities in attendance included Bella Dose as well as Clive Standen and Lawrence Zarian, who wore their Brooks Brothers made-to-measure suits at the 95th Academy Awards. Various media reporters from top outlets such as WWD, Variety and People also came out to experience the Style Studio.
SOCIAL SHOUTOUT
Authentic’s Style Studio and its brands generated 100M+ earned social media impressions during Oscars Week.
L-R: Bella Dose (150K+ fans), Clive Standen (1.3M+ fans), Rini Jain (63.4K+ fans), Martha Luna (133K+ fans), Christopher Bevans (21.2K+ fans), Danielle and Alix (13.6K+ fans) and Lawrence Zarian (66.4K+ fans)