Authentic Celebrates the Year of the Rabbit
To mark the holiday, Authentic is shining a spotlight on its brands that are celebrating the prosperous Year of the Rabbit through new collections, campaigns, events and activations.
Brooks Brothers Honors Lunar New Year With Festive Celebrations
Brooks Brothers hosted a special panel moderated by CEO Ken Ohashi at SPARC’s office in New York. The conversation, which was centered on AAPI leadership and visibility, featured notable industry leaders such as Reddit COO Jen Wong, Casper Co-founder Neil Parikh and Gold House Co-founder Bing Chen.
Following the panel, the brand invited VIPs to a Lunar New Year party at its store in Hudson Yards. More than 150 attendees enjoyed tunes by DJ Tom Major, catering by celebrity chef Jordan Andino and cupcakes created in collaboration with Sprinkles. Brooks Brothers also celebrated the holiday with a wishing tree activation and displayed its limited-edition Lunar New Year collection.
Nautica China Gets Into the Spirit for Lunar New Year
Nautica China is marking the start of the lunar calendar year with the release of a new collection inspired by the rabbit zodiac sign. The limited-edition capsule, which includes graphic tees and hoodies, is available to shop in stores across the Greater China area as well as online.
Juicy Couture Drops a Charming Collection for the New Year
Juicy Couture China is embracing the Year of the Rabbit with a new collection evoking the gentle nature of the Chinese zodiac. The collection features the brand’s signature velour tracksuits as well as dresses, sweaters and accessories embellished with charming caricatures of the rabbit.
Brooks Brothers Creates Holiday Capsule With a Charitable Twist
To celebrate Lunar New Year, Brooks Brothers China has released a collection featuring sweaters, tees and polos adorned with its playful rabbit motif. In the U.S., the brand will also donate $5 for every collection item sold to Gold House, a nonprofit that powers cultural change for Asians and Pacific Islanders.
Spyder Meets Rabbit in Limited-Edition Holiday Collection
Spyder China has released a collection of limited-edition sweatshirts in honor of Lunar New Year. Featuring the golden spider and ski rabbit as main characters, the capsule is inspired by the warmth, energy and fortune associated with the start of the Chinese calendar year.
Barneys New York Beauty Hosts Lunar New Year Activation in Korea
Barneys New York Beauty is hosting an activation featuring the “Barneys Bunny” at its Dosan flagship in the capital city of Seoul. Shoppers are encouraged to take photos with the character and share them on social platforms to receive a special gift from the brand.