Mark Your Calendar: In-Person Events Are Back
ABG brands are once again offering immersive, in-person experiences after a year of virtual events and activations, from outdoor music festivals with Juicy Couture and Aéropostale to a Muhammad Ali pop-up in China.
Champion x Muhammad Ali Hosts Immersive Pop-Up in China
Where: Beijing Sanlitun in Chengdu, China
When: Friday-Wednesday, September 3-15
KOLs and content creators are invited to enjoy an interactive video booth and explore the new limited-edition Champion x Muhammad Ali capsule.
Sweat It Out With SI Swimsuit
Where: Online via TRX Training Club
When: 11 a.m. on Friday, September 3
SI Swimsuit partnered with TRX Training Club to deliver a workout that blends strength and plyometric moves to help build lean muscle and boost endurance. Book the free class now.
Juicy Couture Salutes to Summer at Pinknic
Where: Pinknic on Governor's Island in New York City
When: Saturday-Sunday, September 4-5
Juicy Couture is set to take over the VIP Pool Lounge, where guests can relax at cabanas and snap Instagram-worthy photos under a branded archway. Buy tickets here.
Aéropostale Hits Festival Grounds at Firefly
Where: Firefly Music Festival in Delaware
When: Thursday-Sunday, September 23-26
Enter here for a chance to win free round-trip airfare, a hotel stay and VIP weekend passes to Dover's biggest music festival, headlined by Billie Eilish, The Killers, Lizzo and more.