Muhammad Ali's Legacy Continues to Inspire Greatness Through Another Milestone Year
Muhammad Ali is one of the most influential athletes and humanitarians of all time and has created some of the most legendary moments in sports, social justice and civil rights history. More than 50 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali's impact resonates more than ever in our world today.
2021 has been a milestone year for the G.O.A.T. so far, and ABG continues to work in close partnership with Lonnie Ali to carry his legacy forward through relevant and meaningful partnerships across lifestyle, entertainment, media and consumer products.
The Muhammad Ali Center honored the boxer and global citizen at the 5th annual Ali Festival, which marked the anniversary of his passing. The festivities included both virtual and in-person events in Louisville, Kentucky, from June 3rd to June 13th, 2021. Guests came together for a community screening of City of Ali, a youth poetry and art contest, the Roses and Remembrance for Muhammad: A Community Invitation to Cave Hill memorial and more.
In recognition of the 50th anniversary of the Fight of the Century, where Muhammad Ali sparred with Joe Frazier, Superare released a new collection featuring LeRoy Neiman's iconic art from the unforgettable sporting event. Read on for the latest brand developments inspired by the one and only Muhammad Ali.
To mark its centennial in 2021, Wheaties released a special Century Box Series to spotlight trailblazing athletes such as Muhammad Ali. The collectible box is the first in a multipart series of historic sports figures.
ABG teamed up with Champion to launch a collaboration for the Muhammad Ali brand highlighting the famed boxer's memorable imagery, quotes and his six core principles through exclusive drops. Shop now.
On the heels of Gatorade’s Don't Count the Days, Make the Days Count campaign, ABG partnered with Gatorade and Champion to design a limited-edition capsule of apparel, water bottles and posters.
Muhammad Ali Gets in the Ring with New Era
The Muhammad Ali x New Era collaboration launched in Korea with an array of T-shirts inspired by the G.O.A.T.’s famous “I Am the Greatest” speech. The highly anticipated second drop will include hoodies and hats.
Limitato Pays Homage to Muhammad Ali with a Minimalistic Collection
Swedish menswear brand Limitato transformed the legendary photographs of Muhammad Ali captured by Terry O’Neill and Michael Brennan into a wearable art assortment including hoodies, T-shirts, shorts and more. Browse the luxury pieces here.
Topps Tells the Story of "The People's Champ" with Collectible Trading Cards
Topps launched a curated collection of 100 cards, featuring both iconic and never-before-published images that celebrate the life and career of Muhammad Ali. Head over to Topps.com at noon on Tuesdays to see the latest arrivals.
Muhammad Ali Steps into Esports Boxing Club’s Virtual Ring
ABG and Muhammad Ali Enterprises partnered with Steel City Interactive to transform the G.O.A.T. into a fully playable character. Learn more about Esports Boxing Club's virtual ring, which arrives this summer, here.
Muhammad Ali is Immortalized via Groundbreaking NFT Artworks
Muhammad Ali Enterprises and Ethernity Chain presented an NFT collection, including Float, Sting, G.O.A.T. and Wings, created by renowned artist Raf Grassetti. A portion of the proceeds was donated to The Muhammad Ali Center.
Lights, Camera, Action!
Muhammad Ali TV Series by Michael B. Jordan and Jay-Z
Michael B. Jordan's Outlier Society, with Jay-Z's Roc Nation as an executive producer, has plans to turn the life of Muhammad Ali into a limited TV series for Amazon Studios.
"Muhammad Ali": A Documentary by Ken Burns
An eponymous documentary on Muhammad Ali premieres on Sunday, September 19th at 8 p.m. EST on PBS.
"Be Like Ali": A Short Film by DAZN
Be Like Ali offers a glimpse into the ongoing impact of Muhammad Ali’s advocacy for racial equality through interviews with Laila Ali, Shawn Porter and more. Watch now.
"I Am the Greatest": An Animated Video by Sony and BET
My Black Is Power, the first in a four-part series from Sony and BET, kicked off with an animated version of I Am the Greatest, the title track from the boxer’s Grammy-nominated spoken word album. Watch now.
Social Media Milestones
Muhammad Ali shares an average of 1.3K+ social media posts each year, reaching 16.4 million+ followers across Facebook, Instagram and Twitter. Altogether, his channels generate 414 million+ total annual impressions across social media platforms.
Dwayne Wade, 17.7M+ fans, shared a photo of his daughter Kaavia James, 1.7M+ fans, wearing Muhammad Ali x Roots of Fight.
Kerry Washington, 6.4M+ fans; Muhammad Ali's daughter Laila Ali, 1.1M+ fans; and Naz Perez, 40.9K+ fans, with Muhammad Ali x Wheaties.
Press Highlights
Harper’s Bazaar, Michael B. Jordan Is Developing a Muhammad Ali Series for Amazon
WWD, Champion, Muhammad Ali Brand Sign Multiyear Collaboration Deal
USA Today, Wheaties celebrates 100th birthday with a commemorative Muhammad Ali cereal box
The Source, Gatorade Launches Limited Apparel Collaboration with Muhammad Ali and Champion