Groundbreaking News: Nine West Opens Pop-up Shop in New York City

Tyra Banks Pops Up in NYC

To celebrate the debut of Nine West's fall Groundbreakers campaign, the brand launched a limited time pop-up shop in NYC. Global brand ambassador, Tyra Banks, made a special appearance to discuss women empowerment and how to take on the world in style.

Creators and VIPs were invited to a private shopping event to get a first look at the new collection and enjoy 30% off storewide. ABG executives Jamie Salter and Nick Woodhouse were also in attendance. Guests enjoyed cocktails, light bites, CBD messages and a customization counter for accessories. The pop-up was open to the public from October 21-27.

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Let’s Get Social

Fashion creators Wendy Nguyen, Summer Albarcha, Laurie Ferraro and Emily Luciano visited the Nine West pop-up to shop the latest collection and share their picks with fans. With a combined reach of 2.3M followers, their content garnered over 575K impressions and over 24K engagements. Nine West also shared content across all social platforms generating over 650K impressions and 286K engagements.

Ready, set, shop.

The fall collection is available now at NineWest.com.

Fashion, LifestyleABG AdminOctober 30, 2019