Adrienne Vittadini Expands into Intimates Category Through Partnership with Sweet Apparel Inc.
Adrienne Vittadini, a brand known for its timeless style, today announced a partnership with Sweet Apparel Inc, a fashion manufacturer delivering the latest trends in apparel for women and juniors. Through the agreement, Sweet Apparel Inc. will design, manufacture and distribute Adrienne Vittadini women’s intimate apparel across the United States and Canada.
This partnership marks the brand’s expansion into a comprehensive intimates category, including shapewear, loungewear, sleepwear, intimate accessories and other foundational essentials. The new category builds on the brand’s heritage, introducing thoughtfully crafted intimates designed for today’s consumer.
“Adrienne Vittadini represents timeless style and everyday elegance,” said Christina Martin Pieper, Executive Vice President, Lifestyle at Authentic. “Our partnership with Sweet Apparel Inc. allows us to expand the brand into a complementary category. Sweet Apparel’s expertise in intimate apparel development and distribution makes them an ideal partner to deliver these products at scale across North America.”
Adrienne Vittadini is owned by Authentic Brands Group (Authentic), a global brand development and licensing platform. The partnership reflects Authentic’s approach to growing its brands through best-in-class partners across key product categories and markets.
“We are excited to collaborate with Authentic Brands Group to grow the Adrienne Vittadini brand within the intimate apparel space,” said Joseph Hamra, CEO at Sweet Apparel Inc. “Our focus will be on delivering elevated essentials that align with the brand’s aesthetic while meeting the performance, comfort and fit expectations of today’s consumer.”
The Adrienne Vittadini intimate collection is expected to launch in select retail channels across the United States and Canada beginning August 2026.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
About Sweet Apparel Inc.
Sweet Apparel is one of the faster growing companies in the manufacturing and distribution of junior and missy apparel and intimates. The company pairs trend driven design with disciplined production and sourcing to deliver high quality product across diverse retail channels. Its focus on fit, fabric innovation, and speed to market allows it to stay ahead of shifting consumer demand. Backed by strong retail partnerships and operational execution, Sweet Apparel continues to expand its footprint and market presence.