Authentic Brands Group Appoints the ALDO Group as Ted Baker Footwear & Handbags Partner
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced the signing of a long-term licensing agreement with the ALDO Group, a leading fashion retailer and wholesaler, for Ted Baker footwear, handbags and small leather goods. Through the agreement, the ALDO Group will take on design, production and distribution of Ted Baker footwear and handbags at wholesale throughout the US and Canada, along with the design, production and distribution of Ted Baker footwear through Ted Baker’s direct channels, including tedbaker.com and Ted Baker stores worldwide.
The partnership appoints the ALDO Group as a marquee brand partner for Ted Baker, becoming the brand’s strategic partner for footwear and handbag design, production and distribution, starting with the Spring 2024 collection. The ALDO Group will work closely with the London-based Ted Baker global design team to develop premium footwear and handbag collections that preserve the brand’s unique design ethos.
“We have chosen The ALDO Group for this distinctive British lifestyle brand because of their dedication and commitment,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at Authentic. “They bring unmatched expertise in footwear and handbags, and we are confident that through this partnership, Ted Baker will continue to deliver the expert design and high-quality products for which the brand is known and loved.”
The ALDO Group was founded in 1972 with a vision to create a different kind of company. Built on values of love, respect and a deep understanding of stylish and accessible footwear and accessories, the ALDO Group has more than 1,500 points of sale in over 100 countries worldwide. It is also a wholesale leader and direct sourcing provider of fashion footwear and accessories. Leveraging Authentic’s brand development platform, the ALDO Group will work closely with the company to strategically engage with Ted Baker’s growing global audience.
“We are excited to partner with Authentic, the leading global brand-builder and brand powerhouse,” said Jonathan Frankel, President ALDO Product Services at the ALDO Group. “This relationship will unlock the full potential of the Ted Baker brand in the footwear and handbags categories. Ted Baker is a significant partnership for us and as we start our journey together, we plan on drawing from the brand’s vibrant DNA, combining fresh and innovative concepts, to bring the brand to the forefront of the market.”
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $25 billion* in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,800-plus* freestanding stores and shop-in-shops and 380,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®. *Pending acquisition in Q2 2023.
For more information, visit authentic.com.
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About ALDO Group
Specializing in stylish and accessible footwear and accessories, the ALDO Group has been around for 50 years. We operate under two signature brands, Aldo and Call It Spring, and a multi-brand retail concept, GLOBO and we are also an industry-recognized wholesale distributor and third-party sourcing provider of fashion footwear, handbags and accessories. With stores in more than 100 countries, we are on a journey to create a world of love, confidence, and belonging. In addition to its head office in Montreal, the ALDO Group has international offices in Europe and in Asia. For more information, visit www.aldogroup.com.
About ALDO Product Services (APS)
The ALDO Group wholesale division, ALDO Product Services (APS), was founded on the belief that in order to be successful, and to help other companies realize their full potential, it is essential to consistently seize opportunities, break boundaries, and go above and beyond what anyone else in the industry can offer. Their mission is to offer everything they have learned to other partners whose goal is to build world-class footwear and accessories businesses. From product design and development to branding, marketing and distribution, APS offers a full 360-degree service.
For more information about the ALDO Group or to connect with our wholesale sales team, please reach out to Amélie Provost, Marketing Director at ALDO Product Services, at aprovost@aldogroup.com.