Forever 21 and Sanrio® Launch Limited-Edition Fashion Collection Inspired by the New Netflix Series 'XO, KITTY'
Exclusive Collection Inspired by the Highly Anticipated Spin-Off Series of the Beloved Franchise “To All the Boys I’ve Loved Before”
Sanrio, Forever 21 and Netflix have come together to launch a limited-edition Hello Kitty® fashion collection inspired by the highly anticipated new television series “XO, Kitty.” Forever 21 customers as well as Hello Kitty and Netflix fans can shop the limited-edition Hello Kitty x XO, Kitty collection exclusively at select Forever 21 stores, on Forever21.com and the Forever 21 mobile app, in advance of the upcoming Netflix series premiere on May 18.
“Forever 21 and Sanrio collaborations have always been exceptional, and we're excited to join forces with Netflix, allowing us to engage with our customers across relevant cultural moments from fashion to film,” said Winnie Park, CEO at Forever 21.
“XO, Kitty,” a spin-off inspired by the beloved “To All the Boys I’ve Loved Before” film franchise and the New York Times best-selling book series by Jenny Han, is a young adult romantic comedy with Anna Cathcart reprising her role as Kitty Song Covey. The series follows teen matchmaker Kitty who thinks she knows everything there is to know about love, but when she moves halfway across the world to reunite with her long-distance boyfriend, she'll soon realize that relationships are a lot more complicated when it’s your own heart on the line. The Hello Kitty x XO, Kitty collection is designed for fans of the book and TV franchise, Hello Kitty aficionados and anyone else who loves fun fashion. The Hello Kitty x XO, Kitty collection welcomes everyone to join the K.I.S.S. (Korea Independent School of Seoul) squad with its preppy and collegiate-inspired styles.
The collection features varsity jackets, cardigans, button-downs, miniskirts, tees, sweatshirts and ties, all adorned with Hello Kitty graphics, paying tribute to K.I.S.S. boarding school colors with its integrated palette of blues, pink, gray and white. Starting May 4th, the exclusive collection includes 16 styles of apparel and accessories, with sizes ranging from XS to L, at a price range of $12.99 to $64.99.
"We're delighted to partner with Forever 21 and Netflix on the XO, Kitty collection that celebrates friendship, kindness and owning your identity - which are values shared between Hello Kitty and Forever 21, and also key themes shown throughout the XO, Kitty series,” said Jill Koch, Senior Vice President of Marketing, Sales and Business Development at Sanrio, Inc. "Our previous collaborations with Forever 21 have been a huge hit and we're excited to offer this collection for Sanrio, Forever 21 and XO, Kitty fans.”
About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information visit Forever21.com. For more information or to find a store location, please visit: www.forever21.com. Follow @forever21 on Instagram, Facebook and Twitter.
About Sanrio
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved characters brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, gudetama™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile ®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube channel.
MEDIA CONTACTS
For Forever 21 -
Madison Bell, madison.b@forever21.com
For Sanrio –
Jill Miskevics, jmiskevics@golin.com