Authentic Brands Group and ALDO Group Expand Brooks Brothers Brand Offerings
An Elevated Assortment of Brooks Brothers Men’s Footwear, Bags and Small Leather Goods Will Come to Market in February 2024
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, and the ALDO Group, a leading fashion retailer and wholesaler, today announced a partnership to launch an expanded assortment of men’s footwear and small leather goods for Brooks Brothers, one of America’s most beloved and longest-established brands.
With a rich heritage that spans over two centuries, Brooks Brothers has firmly established itself as a mainstay in men’s wardrobes. The brand continues to captivate audiences with its iconic styles that are in high demand by its devoted audience of global brand fans. The new footwear, bags and small leather goods lines draw their inspiration from Brooks Brothers’ iconic DNA, offering a versatile and timeless aesthetic.
“The partnership with the ALDO Group furthers Authentic’s mission to strategically align Brooks Brothers with category leaders whose expertise reinforces the brand’s positioning,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at Authentic. “In partnership with the ALDO Group, we will build upon the brand’s storied legacy with uniquely designed products that complement the brand’s elevated offerings.”
Brooks Brothers’ new men’s collections will launch in stores in February 2024 and will be distributed in better department stores, specialty retailers, Brooks Brothers stores and e- commerce in the U.S. and Canada.
“We are excited to continue our strategic partnership with Authentic. This relationship will help unlock the full possibilities of the Brooks Brothers brand in the footwear and bags categories – pulling from their deep heritage while combining fresh and creative ideas,” said Jonathan Frankel, President ALDO Product Services at the ALDO Group.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $25 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 10,800-plus freestanding stores and shop-in-shops and 380,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit authentic.com.
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About Brooks Brothers
Brooks Brothers is a legendary global lifestyle brand that has shaped American style through fashion innovation, fine quality, exceptional service and value. Since its founding in 1818, the brand’s offerings have grown to more than 30 categories, including tailored clothing, sportswear, outerwear, shoes, accessories, fragrance and a home collection. Brooks Brothers also continues to introduce modern interpretations of iconic product staples including seersucker, madras, argyle, the non-iron shirt and the original polo button- down collar. The brand is available in 500 freestanding stores, shop-in-shops and outlets in 45 countries worldwide.
For more information, visit brooksbrothers.com.
Follow Brooks Brothers on Instagram, Facebook, and Twitter.
About ALDO Group
Specializing in stylish and accessible footwear and accessories, the ALDO Group has been around for 50 years. We operate under two signature brands, Aldo and Call It Spring, and a multi-brand retail concept, GLOBO and we are also an industry-recognized wholesale distributor and third-party sourcing provider of fashion footwear, handbags and accessories. With stores in more than 110 countries, we are on a journey to create a world of love, confidence, and belonging. In addition to its head office in Montreal, the ALDO Group has international offices in Europe and in Asia. For more information, visit www.aldogroup.com..
About ALDO Product Services (APS)
The ALDO Group wholesale division, ALDO Product Services (APS), was founded on the belief that in order to be successful, and to help other companies realize their full potential, it is essential to consistently seize opportunities, break boundaries, and go above and beyond what anyone else in the industry can offer. Their mission is to offer everything they have learned to other partners whose goal is to build world- class footwear and accessories businesses. From product design and development to branding, marketing and distribution, APS offers a full 360-degree service.
For more information about the ALDO Group or to connect with our wholesale sales team, please reach out to Amélie Provost, Marketing Director at ALDO Product Services at aprovost@aldogroup.com