Authentic Brands Group Partners with Majesty Brands for Volcom Socks
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a partnership for Volcom socks with Majesty Brands, a global leader in manufacturing and wholesale distribution of socks, sleepwear and intimates. Through the agreement, Majesty Brands will take on manufacturing, wholesale and distribution for Volcom women’s, men’s and kid’s socks across the US and Canada.
Hay-Won Byun, Vice President, Action & Outdoor Sports, Lifestyle, Authentic, said, “Majesty’s proven expertise in the sock industry, combined with Authentic’s successful track record of brand development, prepares Volcom for continued success through enhanced category awareness.”
Rooted in action sports and outdoor lifestyle, Volcom continues to deliver products that inspire those who live life boldly. With an impressive portfolio of brands and a robust distribution network, Majesty Brands is poised to bring the sock category to major retailers across the US and Canada, expanding Volcom’s reach to a broader audience.
“We are proud to partner with Authentic to bring the iconic Volcom brand to our robust distribution platform,” said Majesty Brands CEO, Jack Safdeye. “This partnership opens up exciting opportunities for Majesty Brands to expand into the active lifestyle space and our team’s creativity and expertise will be key to its success.”
Volcom’s new socks collection will be available in Fall 2025 and will be sold at select retailers and specialty shops.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.
About Volcom
Inspired by the creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men's, women's and kid’s across a variety of categories including outdoor, swim, skate, denim, fashion and more. Volcom is available in more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations.
To view Volcom’s deep product assortment, visit volcom.com.
Follow @volcom on Instagram, Facebook and Twitter.
About Majesty Brands
Majesty Brands is a global leader in the socks, sleepwear, and intimates categories, proudly serving retailers and brands across more than 70 countries. Backed by a dynamic and experienced team, Majesty has earned its reputation as the go-to resource for innovative, high-quality products.
With dedicated teams strategically positioned to support every segment of retail, our approach is straightforward: we prioritize meeting the unique needs of each customer. Whether the focus is on value-driven essentials or trend-forward fashion, our goal is to ensure the end consumer is satisfied with their purchase, every time.
For more information, visit majestybrands.com