Authentic Brands Group Partners with Velocity Global Brands for Quiksilver Women’s
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a partnership with Velocity Global Brands (Velocity) for Quiksilver women’s apparel. Through the agreement, Velocity takes on the design, manufacturing and distribution of women’s across the U.S. and Canada for the lifestyle brand.
"We are thrilled to expand our partnership with Authentic to bring the Quiksilver women’s line back to life," said Chris Laurita, Co-CEO of Velocity Global Brands. “Through this launch, we will honor Quiksilver’s rich legacy while looking ahead. We will blend surf culture with refined sophistication, bringing the best of the past and future together."
The line will feature high-quality, timeless, versatile pieces inspired by nature, adventure and the free spirit. Products will include boardshorts, dresses, swimwear, t-shirts, outerwear, woven tops, denim, knitwear, fleece and sweaters.
“Velocity has proven time and again its talent for translating brand vision into standout products,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic. “We’re eager to work together to drive growth and meet our increasing consumer demand for the Quiksilver brand.”
Quiksilver women’s will be available through select retailers beginning in Spring 2025.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
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About Velocity Global Brands
Velocity Global Brands is a leading lifestyle brand management company with offices in New York City and California. Our product design, development, and sourcing are unmatched thanks not only to our amazing team, but to our strategic manufacturing partners with over 20 factories in 8 countries around the globe. Together, our mission is to bring great quality product to market with incredible value.