Authentic Brands Group and Reshop Prove Value in Redefining Refunds as a Revenue Channel
Authentic-owned Reebok Sees 11× Higher Repurchase Rates and 63% Faster Repeat Purchases
Authentic Brands Group (Authentic), a global sports, media, entertainment and lifestyle platform and owner of Reebok, and Reshop, the leading instant refund and post-purchase platform, announced new performance data demonstrating how rethinking refunds can materially accelerate customer repurchase behavior and long-term value.
“Reebok saw material adoption of Reshop by consumers in the first three weeks of being live, and it continues to grow. We’re now seeing 11× repurchasing behavior of customers who choose to get Instant Refunds through Reshop. It’s clear there’s demand and impact. We’re glad to be offering a better refund process that shoppers are looking for,” said Adam Kronengold, Chief Digital Officer of Authentic.
Refund Innovation That Builds Loyalty
Reebok’s results highlight a broader shift happening in retail: refunds are no longer a loss, but a moment of opportunity to re-engage customers while purchase intent is still high.
By integrating Reshop’s instant refund technology, Authentic is enabling its brands to convert refund events into customer loyalty moments, shortening repurchase cycles and increasing customer lifetime value, with zero transaction risk for brands. More broadly, this partnership is setting a new standard for exceptional customer experience.
“The partnership with Reshop demonstrates how rethinking the post-purchase journey can drive measurable growth and brand trust, without the retailer taking on any transaction risk,” said Matthew Salter, EVP, Partnerships-Marketing at Authentic.
Why It Matters
As eCommerce competition and return rates rise, Reshop’s technology addresses one of retail’s most overlooked pain points: the lag between refund and re-engagement. Traditional refund timelines of 10-14 days create a gap where customer intent drops and brands lose both goodwill and future revenue. By collapsing that gap, brands can re-capture purchase intent at its peak, improving satisfaction, retention, and revenue without introducing financial or operational risk.
Forward-thinking brands like Reebok are re-evaluating their refund workflows as part of a broader retention and growth strategy. Download Reebok’s full case study to see how instant refund technology can unlock hidden revenue, reduce friction, and turn what was once a cost center into a seamless growth channel.
About Reshop
Reshop transforms refunds into revenue. Its post-purchase experience platform empowers retailers to issue instant refunds at no risk, simplify returns, and re-engage customers at the point of refund. Led by Afterpay co-founder and a seasoned team from Afterpay, Brex, and Attentive, Reshop is defining the future influence and impact of refunds driving faster repurchases, stronger retention, and measurable growth. Learn more at reshop.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $32 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.