KMI Brands and Ted Baker Celebrate Nearly Three Decades of Partnership
Authentic Renews Global Licensing Agreement with KMI for Ted Baker Beauty and Fragrance
KMI Brands and Ted Baker mark 27 years of successful collaboration in the beauty and fragrance sector, with a long-term renewal of a global licensing agreement under Ted Baker owner, Authentic Brands Group (Authentic). What began with the launch of Ted Baker Skinwear in 1998, the original men’s fragrance, has evolved into a full lifestyle offering featuring the brand’s signature scents and personal care ranges. KMI has played a key pivotal role in shaping Ted Baker’s identity in the beauty space, launching celebrated collections such as W, Sweet Treats, Global and Tonics.
“This license renewal marks an important milestone in Ted Baker’s continued evolution within the beauty category,” says Lisa Stone, Chief Growth Officer. “With KMI Brands’ expertise in beauty, category expansion and global retail partnerships, we’re poised to supercharge the brand’s presence, delivering indigent bath, fragrance, cosmetic, men's toiletries and home fragrance to key markets across the UK and beyond.”
This enduring partnership reflects Authentic’s commitment to nurturing Ted Baker’s growth, alongside its network of best-in-class partners who have been instrumental in the brand’s success. Under the renewed terms, KMI Brands will continue to design, manufacture and distribute Ted Baker beauty products globally.
“KMI has helped establish Ted Baker as a distinctive name around the world,” said Henry Stupp, President, Lifestyle EMEA-India at Authentic. “We deeply value our collaboration with partners who share our vision for Ted Baker's unique identity. By strengthening this alliance, we're energized to expand its presence and connect with even more customers through exceptional experiences.”
Ted Baker beauty and fragrance products are available at leading retailers and online at tedbaker.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
About KMI Brands Limited
KMI Brands is a creator of beauty and wellbeing brands. We develop, market and distribute award winning brands with a reputation of delivering innovative, performance led products and commitment to excellent customer experience.