Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Authentic Brands Group (Authentic), a leading sports, media, entertainment and lifestyle platform, today announced a new network of operating partners for GUESS in the United States and Canada, accelerating the brand's growth across key consumer categories through Authentic's global platform.
The appointments represent the next phase of Authentic's strategy for GUESS following its partnership with the brand. By aligning existing businesses with best-in-class operators, Authentic is optimizing the portfolio, expanding category leadership and creating new opportunities to drive long-term growth across North America.
Guess?, LLC and Authentic have appointed Centric Brands LLC for children's apparel, sleepwear and accessories, as well as men's sleepwear, underwear, and small leather goods, belts and cold-weather accessories across the family. Vandale Industries, Inc. will lead women's intimates and sleepwear, while Creative Home Ideas/YMF will expand GUESS into the home category with bedding, bath, décor, rugs, lighting, kitchenware, outdoor accessories, hydration products, stationery and pet products. Orly Shoe Corporation will oversee socks and slippers. E.S. Originals, Inc. will spearhead children's footwear.
“GUESS has built decades of equity as one of the world's most recognizable fashion and lifestyle brands,” said Jarrod Weber, Global President, Sports & Lifestyle at Authentic. “Our focus is on continuing to develop that brand in thoughtful ways, bringing consumers the categories they expect from GUESS while ensuring every product reflects the style, quality and point of view that have made it iconic. By partnering with best-in-class operators, we're creating new opportunities for consumers to experience the brand across more aspects of their everyday lives.”
Together, these partnerships reflect Authentic's platform approach to brand development, pairing GUESS with category-leading operators that will strengthen the brand's lifestyle offering and expand how consumers experience GUESS across North America.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-rich platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with more than 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
About Guess?, LLC.
Guess?, LLC. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. Guess? also markets, distributes and operates stores for rag & bone, a lifestyle fashion brand. As of November 1, 2025, Guess? directly operated 1,058 retail stores in Europe, the Americas and Asia. Guess?’s partners and distributors operated 507 additional retail stores worldwide. As of November 1, 2025, Guess? and its partners and distributors operated in approximately 100 countries worldwide.
For more information about Guess?, please visit www.guess.com.