Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Billabong, the globally recognized lifestyle brand, is expanding into men’s fragrance and personal care through a new partnership with Broken Top Brands – a design-driven fragrance and personal care company known for its vertically integrated, U.S.-based manufacturing. Together, the companies have developed a premium collection inspired by Billabong's surf heritage and the spirit of coastal living.
Developed and manufactured in-house by Broken Top Brands, the collection features body wash, Dude Spray and solid cologne in four signature scents, Solar Musk, Break Water, Gripline and Salt Noir, each inspired by the sights, textures and spirit of life by the ocean.
"Broken Top Brands has been an exceptional partner across several of our brands, bringing a level of expertise, creativity and product quality that perfectly complements our portfolio," said Brett Glauser, VP of Brand, Action and Outdoor Sports at Authentic, owner of the Billabong brand. "Together, we've created a collection that authentically extends our lifestyle offering and gives consumers a new way to experience Billabong beyond apparel."
Designed for modern coastal living, the collection captures the essence of Billabong's laid-back lifestyle and deep connection to the water. Drawing inspiration from salt air, sun-bleached driftwood and long days chasing the next swell, each product offers a fresh way for consumers to bring the feeling of the ocean into their everyday routines.
"We're incredibly proud to partner with Billabong on this launch," said Affton Coffelt, CEO of Broken Top Brands. "From the beginning, our shared vision was to create products that felt true to Billabong's legendary surf culture while delivering the elevated fragrance experience consumers expect today. The result is a collection that captures the freedom, adventure and effortless spirit that have defined Billabong for generations."
The Billabong personal care collection is available now on billabong.com.
About Billabong
Established in 1973 in Australia by visionary surfboard shaper Gordon Merchant, Billabong shares that magic feeling of wave riding with the world. This feeling comes to life in many forms; from award-winning board shorts and swimwear to a legacy of game-changing experiences in the ocean, on the mountains and beyond. Billabong is available in more than 100 countries worldwide and remains dedicated to making the wave-riding experience unforgettable.
For more information, please visit www.billabong.com. Follow on Instagram and Facebook.
About Broken Top Brands
Founded in 2016, Broken Top Brands is a female-founded, design-driven fragrance and personal care company with vertically integrated, U.S.-based manufacturing. The company specializes in developing high-quality, accessible products rooted in thoughtful fragrance creation, elevated design, and strong brand storytelling. Broken Top’s agile, in-house development model enables rapid speed to market while maintaining full control over formulation, production, and packaging. Today, the brand is distributed through direct-to-consumer channels, Amazon, and more than 2,500 independent retailers across the U.S. and Canada, alongside key national partners including Whole Foods, Barnes & Noble, HEB, and The Paper Store.