Authentic Announces Launch of New Tedbaker.com this Fall
United Legwear & Apparel Co. to Operate All-New Ted Baker E-Commerce Platform Across the UK, Europe, US and Canada
Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, today announced a new partnership with its longstanding partner United Legwear & Apparel Co. (ULAC) to manage the e-commerce operations for Ted Baker in the UK and Europe. This partnership marks a significant milestone in the brand’s journey to restore its digital destination for its loyal consumers.
Earlier this month, ULAC announced that it would take on Ted Baker's wholesale, concession shops and e-commerce operations in the US and Canada, as well as the brand’s men’s sportswear, golf apparel and denim. With the addition of its role as Ted Baker’s UK and Europe e-commerce operator, the partnership promises to deliver a unified and enhanced shopping experience that reflects the brand’s unique blend of British heritage, contemporary style and enduring appeal.
“Consumers value and appreciate the Ted Baker brand and its British style. We have had a strong start to our partnership with United Legwear and we couldn’t be more pleased to have solid partner to continue Ted Baker’s story in the place where the brand began,” said Jarrod Weber, Global President, Sports and Lifestyle at Authentic. “United Legwear's proven track record in translating global brands for the UK market makes them the ideal partner for expanding Ted Baker’s online presence in these important markets. Together, we are focused on executing a digital commerce strategy that ensures Ted Baker’s distinctive products continue to find their way into the closets of discerning consumers worldwide.”
Chris Volpe, Chief Operating Officer of United Legwear, shared his enthusiasm for the partnership, stating, “We are honored to partner with Authentic to relaunch Ted Baker’s e-commerce platforms in its birthplace. Ted Baker is a brand that resonates with consumers who value quality, design and individuality. Our goal is to create a seamless and engaging online shopping experience that exceeds the expectations of Ted Baker’s customers. We are confident that this relaunch will reignite excitement for the brand and set the stage for a bright and prosperous future.”
Tedbaker.com’s return will solidify its commitment to delivering exceptional fashion and style to its global audience. This fall, consumers can expect an exciting and refreshed online shopping experience, with an array of new collections and timeless pieces that embody Ted Baker’s signature British charm.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Brooks Brothers, Barneys New York, Judith Leiber, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville.
For more information, visit authentic.com.
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About United Legwear & Apparel Co.
United Legwear & Apparel Co. (unitedlegwear.com) is a 25-year-old New York City-based global designer, manufacturer, and distributor of legwear, bodywear, apparel, and accessories. Founded by Isaac E. Ash, United Legwear & Apparel Co. (ULAC) is a joint venture partner with PUMA North America; has distribution partnerships with Scotch & Soda and Hurley; maintains highly-recognized licensed brands such as Skechers, Van Heusen, Ted Baker, DKNY, Champion, and Weatherproof; owns the Pro Player and Lemon brands, and has a portfolio of private-label brands. ULAC’s mission is to produce and distribute products of highest quality and value with integrity and fairness.