Reebok Welcomes Julian Edelman as Newest Brand Athlete
Former Professional Football Wide Receiver Three-Time Champion and One-time Championship MVP Joins Forces with Reebok to Inspire the Next Generation of Athletes
Today, Reebok announces Julian Edelman, celebrated former wide receiver turned podcaster and broadcast commentator, as the latest addition to its roster of elite athletes. Known for his grit and perseverance on and off the field, Edelman embodies the spirit of Reebok’s latest campaign, which brings the brand’s athletic appeal to the everyday lifestyle.
The addition of Edelman to Reebok’s athlete roster comes at an exciting time for the brand as it continues to build on its legacy in sports by introducing new innovations in footwear and apparel. This partnership will see Edelman featured in campaigns and product launches throughout the coming year, inspiring Reebok’s global community with his relentless work ethic and a high-performance mindset.
“I’m thrilled to join Reebok’s brand athlete family,” said Julian Edelman. “Reebok has always represented the determination and resilience needed to succeed both in sports and in life. We had a great time on set shooting the campaign, and teaming up felt like a natural fit. I’m excited to inspire the next generation of athletes to achieve their goals with Reebok and me by their side – always ready for what comes next.”
In the same way that Edelman defied expectations to become a three-time champion, Reebok continues to challenge the status quo, pushing the boundaries of what’s possible in sports and performance. The collaboration highlights Reebok's storied heritage while reinforcing its vision of empowering athletes to reach their full potential.
“We are incredibly excited to have Julian Edelman join the Reebok family,” said Stefani Fleurant, EVP Marketing, Sports and Lifestyle, at Authentic Brands Group, owner of Reebok. “His journey from an underdog to a star athlete resonates deeply with Reebok’s commitment to excellence and a growing community of dedicated athletes. Collaborating with, supporting, and elevating athletes who defy expectations and push the boundaries of what’s possible is a part of Reebok’s core values. We are continuing that today with Julian.”
Reebok’s campaign featuring Julian will launch September 3rd, centered around newly available Reebok product at Walmart stores. For more information about the partnership or to explore the latest in Reebok gear, visit Reebok at Walmart, Reebok.com or follow @Reebok and Julian on social media.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.