Billabong Expands into Eyewear with L’Amy America
Billabong, the globally recognized lifestyle brand, today announced a new partnership with L'Amy America, distinguished eyewear brand specialists, for Billabong eyewear. Under the agreement, L’Amy America will design, manufacture and distribute optical frames, fashion sunglasses, eyewear accessories, snow goggles and motosport goggles in the U.S. and Canada for men, women, and kids.
"L’Amy is a trusted partner across our portfolio,” said Brett Glauser, VP of Brand, Action and Outdoor Sports at Authentic, owner of the Billabong brand. “Their expertise in eyewear design and global distribution makes them the ideal partner to bring Billabong’s spirit of adventure to the category. We’re proud to continue building on our successful partnership, which also includes Champion branded eyewear, as we expand both brands with products that are technically sound and fashion-forward for today’s consumer.”
The collection will reflect Billabong’s deep-rooted connection to surf culture and the outdoors, performance with effortless style across categories. Designed for a broad audience, the range channels the brand’s “Know the Feeling” ethos—evoking the sense of freedom, movement and connection to the elements that has defined Billabong for generations
“We are delighted to partner with Billabong in the United States and Canada,” said Stephen Rappoport, CEO of L’Amy America. “Billabong will be a true complement to our brand portfolio. It will focus on our solution segmentations for our clients and their consumers.”
Today, Billabong spans a full lifestyle offering across apparel, accessories and beyond, with a presence in more than 100 countries worldwide. The brand’s expansion into eyewear represents a natural extension of its outdoor heritage, delivering performance-driven and style-forward products designed for life in and around the elements.
The first Billabong eyewear collection will be available later this year.
About Billabong
Established in 1973 in Australia by visionary surfboard shaper Gordon Merchant, Billabong shares that magic feeling of wave riding with the world. This feeling comes to life in many forms; from award-winning board shorts and swimwear to a legacy of game-changing experiences in the ocean, on the mountains and beyond. Billabong is available in more than 100 countries worldwide and remains dedicated to making the wave riding experience unforgettable.
For more information, please visit www.billabong.com. Follow on Instagram and Facebook.
About L’Amy America
L’Amy America develops and distributes eyewear for brands such as Ann Taylor, Ben Sherman, Champion, Nicole Miller, 2BB and its own house brands, TLG and Seven.Five. Recently announced, L’Amy will be adding Lancel and Charriol into their portfolio as well for the luxury consumer. L’Amy America is wholly owned by ILG (International Luxury Group) – one of the world’s leading fashion accessory companies possessing a portfolio of internationally renowned licensed brands. ILG brings together eyewear, watches, leather goods and jewelry under one international accessories company. L’Amy America, 2 Corporate Drive, Suite 550, Shelton, CT 06484 / www.lamyamerica.com.