Reebok Elevates Fitness with New Strength Training Collection in Partnership with Stamina Products Inc.
Reebok is officially expanding into the strength training space with the launch of an all-new strength collection. Developed in strategic partnership with Stamina Products Inc., this launch marks a significant step in bringing professional-grade functional equipment to the everyday athlete.
Combining Reebok’s fitness heritage with Stamina’s manufacturing expertise, the collection is designed to meet the growing demand for versatile, high-performance gear that fits seamlessly into the home environment.
“Partnering with Reebok marks an exciting milestone for Stamina as we continue to expand our portfolio of trusted fitness brands,” said Barry Laurie, Vice President, Stamina Products. “With decades of experience bringing innovative, accessible equipment to market, we’re proud to collaborate with a brand that shares our commitment to performance and quality. Together, we’re making it easier than ever for consumers to bring effective, high-quality workouts into their everyday routines.”
Redefining the Gold Standard in Strength Training
This partnership firmly establishes Reebok as the premier authority in the strength training category. By leveraging decades of physiological research and athlete feedback, the new line moves the needle from "basic home gym gear" to "performance-grade equipment." Whether it’s for high-intensity interval training (HIIT), traditional powerlifting, or functional mobility, these products are engineered to support the rigorous demands of modern athletes.
A Fusion of Modern Innovation and Heritage Design
The collection bridges the gap between form and function, featuring high-quality, modern equipment that carries the unmistakable, classic Reebok aesthetic. Every piece in the lineup, from adjustable weights to ergonomic benches, is built with premium materials designed for durability and a sleek, minimalist look that complements any home interior. This isn't just equipment that performs; it’s equipment that inspires. By integrating the brand’s signature design language with cutting-edge ergonomics, Reebok and Stamina have created a suite of products that look as powerful as they feel, making professional-tier aesthetics accessible to all.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news, visit News.Reebok.com.
About Stamina Products
Founded in 1987, Stamina Products Inc. is a leader in innovative, affordable fitness equipment, serving the fitness and leisure markets through major retailers, e-commerce, and direct-to-consumer channels. A pioneer in at-home fitness, Stamina has introduced category-defining products such as the American Gladiator® Home Gym and AeroPilates® reformers, helping make effective training more accessible.
The company has also developed and distributed products under leading brands including Muuv®, Gold’s Gym®, Danskin®, and Body by Jake®. Today, Stamina continues to expand its portfolio through strategic partnerships, including as a distributor of Reebok fitness equipment, with a continued focus on quality, accessibility, and performance-driven design. For more information, visit staminaproducts.com.