ROXY Expands into Fragrance and Personal Care with Broken Top Brands
ROXY, the first and only exclusively-female global action sports brand, is expanding into fragrance and personal care through a new partnership with Broken Top Brands – a female-founded, design-driven fragrance and personal care company known for its vertically integrated, U.S.-based manufacturing.
The partnership introduces a thoughtfully designed assortment of body care and home fragrance products, developed and manufactured in-house by Broken Top Brands. The initial collection, available now on ROXY.com, includes body mists, lip balms, body butters, body scrubs and candles in three signature scents, Hibiscus Wave, Deep Dive and Sun Drift, each inspired by the spirit of the ocean and ROXY’s carefree, adventurous legacy.
“ROXY has always been about more than what you wear, it’s a feeling rooted in confidence, freedom and connection to the ocean,” said Piera Onorati, SVP, Merchandising at Authentic, owner of the ROXY brand. “Expanding into fragrance and personal care allows us to bring that feeling into new categories, creating products that fit seamlessly into our customer’s everyday life.”
“From the beginning, this partnership felt like a natural extension of both brands,” said Affton Coffelt, CEO of Broken Top Brands. “As a female-founded company, we’ve always been passionate about creating products that help people feel confident, inspired, and connected to the moments that matter most. ROXY has built an incredible legacy around empowering women through adventure and self-expression, and we’re excited to bring that spirit to life through fragrance and personal care in a way that feels both elevated and accessible.”
The partnership will continue to expand throughout 2026 with additional product launches planned across multiple categories, building toward a robust assortment and long-term category growth. Air fresheners and additional offerings are set to debut this summer. A larger holiday collection will launch in fall, introducing new scents—Vanilla Solstice, Frost Rush and Après Shimmer—across an expanded range of products including car fresheners, shower steamers and giftable formats.
About ROXY
ROXY has been celebrating the power of women to make waves and move mountains since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.
For more information, please visit ROXY.com. Follow ROXY on Instagram, Facebook and Twitter.
About Broken Top Brands
Founded in 2016, Broken Top Brands is a female-founded, design-driven fragrance and personal care company with vertically integrated, U.S.-based manufacturing. The company specializes in developing high-quality, accessible products rooted in thoughtful fragrance creation, elevated design, and strong brand storytelling. Broken Top’s agile, in-house development model enables rapid speed to market while maintaining full control over formulation, production, and packaging. Today, the brand is distributed through direct-to-consumer channels, Amazon, and more than 2,500 independent retailers across the U.S. and Canada, alongside key national partners including Whole Foods, Barnes & Noble, HEB, and The Paper Store.