Cymbio Expands Digital Commerce Partnership with Authentic Brands Group, Unlocking Holiday Growth
Partnership Streamlines Licensee Onboarding To Accelerate Brand E-commerce Sales Ahead of the Holidays
Authentic Brands Group (Authentic), the owner of Reebok, Champion and other leading global brands, has expanded its partnership with Cymbio, a commerce orchestration platform that powers licensee-driven e-commerce and multi-channel connectivity.
“The growth we’ve achieved with Authentic isn’t accidental,” said Roy Avidor, CEO and Co- founder of Cymbio. “Our platform eliminates friction in licensee onboarding and product data management, enabling brands to broaden assortments and reach consumers faster.”
The partnership, now in its sixth year, names Cymbio as a preferred technology partner for Authentic’s licensee-driven e-commerce initiatives. The platform will serve as the backbone for streamlining operations across Authentic’s global partner network, ensuring speed, efficiency, and scalability.
In addition to supporting licensee-led e-commerce, Cymbio connects brands to more than 800 retailers, marketplaces, and social platforms worldwide — giving Authentic one unified system for both owned-site and multi-channel growth.
“Cymbio’s technology addresses one of the most complex challenges we face: unifying multiple licensees into a single digital experience,” said Adam Kronengold, Chief Digital Officer of Authentic. “This partnership allows us to deliver greater product variety and faster launches across our portfolio.”
About Cymbio
Cymbio is a multi-channel automation platform enabling brands to sell across marketplaces, dropship, and social commerce platforms like Nordstrom, Macy’s, and TikTok. Trusted by brands like Reebok, Balmain, Lanvin, and Camper, Cymbio powers sales across 800+ global channels while eliminating manual work and complex integrations.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.