Juicy Couture Names Angel Reese as Global Ambassador and Creative Collaborator
The Two-Time WNBA All-Star Co-Designed Exclusive Collection, Angel Couture, Available Now
Juicy Couture today announces two-time WNBA All-Star and cultural icon, Angel Reese, as its new global ambassador and creative collaborator. In this overall partnership, Reese steps into the spotlight as the face of the brand’s iconic Viva La Juicy fragrance and as co-designer of a signature apparel collection, Angel Couture.
For Reese, this collaboration represents a full-circle moment, growing up admiring Juicy Couture for its bold, trend-setting style and fearless energy. Known for blending sport, fashion, and pop culture herself, Reese now channels her personal connection into a collection that reimagines the brand’s signature velour and bold graphics through her perspective.
The newly launched Angel Couture campaign showcases Juicy’s most recognizable staples, including updated velour sets, graphic baby tees, and statement separates, alongside the Viva La Juicy fragrance, now fronted by Reese. Together, the collection and campaign embody her signature bold confidence and unapologetic authenticity.
"I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible,” said Reese. "Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable."
The Angel Couture collection and Viva La Juicy campaign imagery launch today on juicycouture.com and will also be available at select major retailers nationwide.
About Angel Reese
Angel Reese, NCAA Champion and two-time WNBA All-Star, is one of basketball’s brightest superstars already making a significant impact both on and off the court. While her on-court stats are impressive—including setting the WNBA records for the most consecutive double-double games as a rookie and the most double-double games in any player’s first two seasons this year—her off-court endeavors have transcended the sport. After gracing the cover of Vogue earlier this year, receiving honors like being named one of Harper’s Bazaar’s Icons, BET’s Sportswoman of the Year, and securing long-term partnerships with brands like Reebok, Reese’s, Beats, and more, Reese has become a cultural force growing the game and bridging the intersection between women’s sports and the larger cultural zeitgeist. Beyond her achievements in business and on the court, Reese is a fierce advocate for gender equality in sports, challenging the double standards women face. In 2023 she founded the Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, financial literacy, and more.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
For more information, visit juicycouture.com. Follow @juicycouture on Facebook, X and Instagram.
Media Inquiries
For Angel Reese: AR@ethosgroup.io
For Juicy Couture: aoseguera@authentic.com
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.