Iconic Skater Style Arrives at JCPenney With New Airwalk Collection

JCPenney debuts today an exclusive footwear collection with Airwalk, a global action sports and lifestyle brand. The assortment launches with sneakers, skate shoes and sandals and will expand to apparel in time for back-to-school 2022.

For more than three decades, Airwalk has been bringing So-Cal style and attitude to consumers around the world through its iconic sneakers. Airwalk came of age during the ‘90s as the originator of skate culture. It inspires nostalgics and those who crave the unconventional to go against the grain and express their individuality.

Airwalk now brings its iconic heritage and authenticity to JCPenney in the form of nostalgic designs that look as good at the park as they do on the street. The new collection brings new energy to the brand’s classic styles with distinctive graphics and bold colors, high tops and low tops are available in men’s, women’s and kid’s sizing.

“We want customers to be excited about who they can become and the experiences they can have when they wear our collections,” said Michelle Wlazlo, Executive Vice President and Chief Merchandising Officer, JCPenney. “Airwalk at JCPenney makes the brand’s signature So-Cal spirit and fashion accessible to everyone, whether they connect with the brand through attitude or activity.”

“ABG is excited to announce the launch of Airwalk at JCPenney,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at Authentic Brands Group, owner of Airwalk. “This is a new comprehensive apparel and footwear plan for the brand within this channel. The styles and designs will continue to pay homage to the brands DNA and we are focused on building the next generation of Airwalk consumers. The JCPenney customer is going to be pleased with what they find.”

Customers can find exclusive Airwalk sneakers on jcp.com and in 520 JCPenney stores across the U.S. and Puerto Rico.