Juicy Couture Fragrances Launches Just Moi, A New Prestige Eau De Parfum For The Bold And Unapologetically Authentic
Just Moi embraces a new generation of beauty consumers, while staying true to the DNA of Juicy Couture Fragrances
Juicy Couture Fragrances introduces Just Moi, a bold new Eau de Parfum for the confident, expressive woman who lives by her own rules. Launching under the Revlon Fragrances umbrella, Just Moi builds on the legacy of the iconic Viva La Juicy collection—ushering in a new chapter that resonates with today’s beauty-forward generation while honoring the spirit of indulgence and self-expression that defines the Juicy name.
“For nearly two decades, Juicy Couture Fragrances has stood as a defining presence in the perfume category. As we continue to evolve, our commitment to staying at the forefront of fragrance innovation remains unwavering,” says Ron Rolleston, General Manager of Revlon Fragrances. “This next chapter with Just Moi marks a bold reaffirmation of our prestige positioning that define our brand.”
Designed by renowned perfumers Gabriela Chelariu and Alexis Grugeon for the woman who lives by her own rules, this deliciously addictive fragrance opens with an enveloping bouquet of Magnolia, delicate Cacao Blossom and a kiss of sweet Plum Nectar. Indulge in smooth Crème de Cacao and soft Jasmine Sambac while the dry down of rich Cacao Bean, Exclusive Vanilla-Ambrox, creamy Sandalwood and Warm Musk leave a bold and long-lasting finish. Just Moi encourages you to be bold, leave your mark and to embrace “me, myself and moi.”
“Juicy Couture’s fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion,” says Christina Martin Pieper, EVP, Brand - Lifestyle at Authentic Brands Group, owner of Juicy Couture. “With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression, and individuality for years to come.”
About Revlon Consumer Products LLC
Revlon Consumer Products LLC (“Revlon”) has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in over 100 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, American Crew, Creme of Nature, CND, Cutex, Juicy Couture, Elizabeth Taylor, Curve, John Varvatos and Christina Aguilera.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, repositions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.