ILLENIUM to Headline New Sports Illustrated Experience on The Rooftop at Pier 17 During Ryder Cup Weekend in New York City on September 26
Tickets Go On Sale on Friday, July 18 at 10 a.m. at RooftopatPier17.com
GRAMMY-nominated electronic music powerhouse ILLENIUM will bring his signature high-energy sound to The Rooftop at Pier 17 and headline the debut Sports Illustrated Experience, an immersive fusion of music, culture, and fun during one of golf’s most anticipated global weekends, The Ryder Cup, on Friday, September 26, 2025.
Supporting acts Paperwater and GudGroove will set the tone early with genre-defying sets on New York City’s most scenic outdoor stage set against the stunning Manhattan skyline. Doors open at 5:30 PM EST. Tickets go on sale on Friday, July 18 at 10:00 AM EST and will be available at RooftopatPier17.com. Fans are encouraged to purchase as early as possible as demand is expected to be high.
Adding to the immersive nature of the evening, the event is powered by a curated lineup of brand partners who elevate the fan experience at every level. Verizon, the event’s exclusive wireless and cellular partner, ensures seamless connectivity throughout the experience and offers customers exclusive ticket access through Verizon Access, along with expedited entry via a dedicated fast lane. CELSIUS powers the night as the Official Energy Drink, keeping fans energized, while Reebok, as the Official Athletic Footwear Partner, brings its iconic edge and style to the celebration. Guests can enjoy full-flavor refreshment from Waterloo Sparkling Water, the Official Sparkling Water, and sip all-natural options from Saint James Iced Tea, the Official Iced Tea of the night. For those seeking an elevated experience, Velocity Black returns as the Official Luxury Concierge Service, offering VIP level access to curated moments before, during, and after the show.
The debut of Sports Illustrated Experience is a collaboration between Sports Illustrated, the most trusted name in sports, and Live Nation.
As golf continues to captivate a new generation of fans and tastemakers, Sports Illustrated is expanding its presence beyond the page with elevated live experiences that celebrate the game’s biggest moments. Produced by Authentic Live, the live events and experiences division of Authentic Brands Group (Authentic), the Sports Illustrated Experience reflects the brand’s continued commitment to building dynamic fan-first events that connect sport, culture, and community. “
This event marks an exciting new chapter for Sports Illustrated and the launch of a powerful partnership between Authentic Live and Live Nation,” said Matt Goldstein, EVP of Authentic Live. “The SI Experience is about more than entertainment; it’s about creating unforgettable moments around the world’s most iconic sports weekends. We’re proud to debut it in New York City during Ryder Cup weekend and bring fans closer to the energy of the game like never before.”
“We’re excited to help co-create this event that celebrates one of sports biggest weekends in New York City in partnership with Sports Illustrated and Authentic Live,” said Stacie George, Senior Vice President, Live Nation Northeast. “With ILLENIUM headlining, it’s set to be an unforgettable night of live music on The Rooftop at Pier 17, blending the energy of sports, music, and culture in one iconic setting.”
This launch represents a new pillar for Sports Illustrated, which has built a portfolio of marquee events including SI The Party, Club SI, and the SI Circuit Series, that blend lifestyle and live entertainment with top-tier sporting moments. With the Ryder Cup returning stateside in 2025 and golf’s cultural momentum at an all-time high, the SI Experience aims to be a new destination for fans and trendsetters alike.
ABOUT SPORTS ILLUSTRATED
For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV, and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including: “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series.
For more information, visit SI.com.
Follow Sports Illustrated on X, Instagram, Tik Tok and Facebook.
ABOUT THE ROOFTOP AT PIER 17
The Rooftop at Pier 17 is New York City’s most scenic concert venue, pairing world-class entertainment with the Lower Manhattan skyline and Brooklyn Bridge as its iconic backdrop. The Rooftop’s annual concert series launched in summer 2018, and starting in winter 2025-26 will enclose its stage annually to host performances year-round within two unique seasonal configurations, indoors between November-March and outdoors between May-October. Operated by Seaport Entertainment Group, the 1.5-acre rooftop also serves as a community amenity accommodating a wide array of cultural, culinary, and other entertainment experiences.
Visit RooftopatPier17.com or follow @RooftopatPier17 on X, Instagram, TikTok and Facebook for its latest event announcements. The Rooftop at Pier 17 is located in the Seaport at 89 South Street, New York NY 10038.
CONTACTS:
Maris Halpern / Authentic Live
Cristina Parvu / The Rooftop at Pier 17
Ike Richman / Live Nation
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, repositions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For more information, visit authentic.com.