Liberated Brands Announces PFAS-Free Future for Spyder Skiwear
The brand will launch PFAS-free products beginning in Fall 2024
Liberated Brands (Liberated) today announced that beginning in Fall 2024, Spyder skiwear produced by Liberated will be Per and Polyfluorinated substance (PFAS) free. With this initiative, they will also introduce new innovations in waterproof materials and Durable Water Repellent (DWR), delivering outdoor enthusiasts unparalleled protection against the elements.
In a pivotal move, Liberated deployed an initial assessment of its Spyder products, which resulted in a multiple-season plan to phase out PFAS from its branded skiwear. Spyder is one of the world’s most recognizable outdoor and active lifestyle brands, and this initiative leads the industry forward as Liberated works with its fabric partners to refine its raw material selection and commercialization procedures, ensuring the top quality of material performance and compliance.
“We are extremely proud to announce that Spyder skiwear produced by Liberated will now be PFAS-free,” said Brady Collings, General Manager of Spyder at Liberated, the brand’s core operating partner across North America, Europe, Japan and Australia. “This decision is a big deal for the active and outdoor industry and we’re proud to be at the forefront. We look forward to taking the next step in providing high-quality products that are better for our consumers and the environment.”
"At Liberated, we believe in technology and innovation, and recently we've focused that energy on lessening the impact that our Spyder products have on the planet.” Said Bryhn Ireson, VP of Product of Spyder at Liberated. “This move to PFAS-free materials is a big step in that direction."
Since its inception, Spyder has put the needs and experiences of its consumers at the forefront of every decision. The brand’s commitment to innovation is further underscored by its integration of advancements like EXO Shield, GridWeb, Shell Fleece and other groundbreaking technologies. With a hyper-focus on product testing and innovation, Liberated looks forward to introducing PFAS-free Spyder-branded skiwear and its new materials innovations in Fall 2024.
ABOUT SPYDER
Spyder is one of the world’s most recognizable and credible outdoor sportswear brands. Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style. Spyder offers technical ski, fitness, swim and lifestyle apparel and accessories for men, women, and children. The highly sought-after brand is available in over 170 direct-to-consumer retail outposts globally as well as department stores, sporting goods stores and specialty retailers throughout U.S., Canada, Europe, Chile, South Korea, Japan, China and Australia.
For more information, visit spyder.com.
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ABOUT LIBERATED
Liberated Brands is a global leader in the sport, outdoor, and lifestyle apparel industry, boasting a 30-year history of connecting with consumers through a relentless focus on brand cultivation, sports marketing, and immersive storytelling. Their products are sold in more than 100 countries through select department and specialty stores, in more than 400 of their company-owned and operated retail stores, and select online stores, including 48 company-owned websites. Their mission is to leverage the company’s deep-rooted expertise in trend forecasting and brand development within the ever-evolving outdoor and lifestyle sectors to attract loyal customers worldwide. Based in Costa Mesa, California, they operate regional headquarters in North America, Europe, Japan and Australia. Their portfolio of brands includes Volcom, Billabong, Quiksilver, Spyder, RVCA, Roxy, Honolua and Captain Fin.
For more information, please visit www.liberatedbrands.com.