Reebok Reinforces Commitment to Sports Through Partnership with Source Sport for Performance Apparel
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, for the iconic and irreverent sports culture brand, Reebok. Through the partnership, SHG will manufacture and distribute Reebok-branded soccer and basketball team training apparel, uniforms, sportswear, training accessories and souvenirs for men, women, boys and girls in the U.K. and Ireland.
“Together with SHG, we are expanding Reebok’s performance apparel offerings,” said Steve Robaire, EVP of Reebok at Authentic. “This partnership comes at a great time for Reebok as we further extend our global footprint to reclaim the brand’s rightful place in sports culture.”
This partnership demonstrates Reebok’s commitment to sports, while SHG’s dedication to form and function will deliver an expanded range of Reebok apparel that aligns with consumers’ active lifestyles.
“We are delighted to partner with Authentic on Reebok, a brand that is synonymous with sporting excellence,” said John Carden, Managing Director of SHG. “We believe we can offer a truly unique service and product offerings. This will allow us to re-introduce Reebok into the sports market and utilize our product development and distribution expertise to achieve ambitious growth targets for the brand.”
For more information and to find out when the collection is available, please visit Reebok | Sports Hub Group
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 382,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit authentic.com.
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About Source Sport Limited
Source Sport Limited T/A Sports Hub Group are a leader in design, sourcing, manufacture and distribution for sports brands around the world. Our commitment to excellence has paved the way for remarkable partnerships with renowned brands, propelling them to new heights of sporting success.
For more information, visit www.sportshubgroup.com
Follow SHG on:
Twitter/X: @sportshubgroup
Instagram: @Sportshubgroup
LinkedIn: @sports hub group
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.