Lucky Brand and Cole Hauser Debut Western-Inspired Apparel

Lucky Brand today unveiled its debut apparel collection designed by esteemed American actor, Cole Hauser. The launch marks the next chapter in Cole’s growing relationship with Lucky, a natural pairing that celebrates their shared passion for quality craftsmanship and timeless American style.

Imbued with Cole’s style sensibility and high-quality utilitarian features, the 20-piece collection, which reflects Lucky Brand’s signature interpretations of classic Americana, will appear during key moments throughout the new season.

“I’ve been a fan of Lucky Brand since 1990,” said Hauser. “I firmly believe that what you wear should tell a story about who you are. That’s the spirit behind every piece in this collection. I wanted to reflect the grit and authenticity of the American West but also offer modern versatility for everyday use.”

Drawing from Hauser’s personal connection to the outdoors and his love for durable yet comfortable apparel, the collection captures the essence of adventure while delivering comfort and style for any lifestyle.

Hauser was announced as the face of Lucky Brand in Nov. 2023. This is the first product launch stemming from the partnership.

The Lucky Brand x Cole Hauser collection will be available at luckybrand.com and select retailers from Oct. 10. Prices will range from $39-$499 and sizes will range from S-XXL.

About Lucky Brand

WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it. Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.