Reebok, Angel Reese Announce Multi-Year Partnership Extension and First Signature Shoe
Reebok and partner - WNBA All-Star and fashion icon - Angel Reese announced that the two have agreed to a multi-year contract extension for their partnership that tipped off in fall of 2023, with a signature sneaker release planned for 2026 that makes Reese only the second WNBA player to receive a signature shoe from the brand.
Reese discussed the moment, her Reebok partnership, the inspiration behind her signature shoe, and more with mentor and President of Reebok Basketball, Shaquille O’Neal, on the latest episode of her popular podcast, Unapologetically Angel(@UnapolgeticallShow).
“I’m extremely excited to let you guys know that we are officially coming out with a Reebok by Angel signature shoe!” said Reese. “We’ve already kicked off the design process, and it means the world to me to have Reebok’s full support and confidence with this shoe and overall partnership. A signature shoe has always been a dream of mine, and I want all the young girls out there to remember that anything is possible.”
The announcement comes on the heels of three new player signings by Reebok Basketball, including 5-star NIL prospect, Nate Amentt, the youngest pro hooper in USA history Dink Pate, and Bulls rookie star Matas Buzelis, who all join the brand alongside Reese and WNBA veteran Lexie Brown.
In fall 2023, as part of the brand’s long-term strategy to reclaim its position as a dominant player in sport and sports culture, Reebok signed LSU national champion Angel Reese, making her the brand’s first-ever major NIL signing and the first signing under newly appointed President of Reebok Basketball, Shaquille O’Neal.
Nearly one year later, in August 2024, the brand debuted Reese’s first collaborative footwear and apparel collection, Reebok by Angel, inspired by her unapologetic nature, versatile style, and explosive energy. Later that same month , Reese also debuted Reebok’s first new performance basketball sneaker since the early 2010s, the “Engine A,” slated for release in spring of 2025.
“Reebok and Angel are growing together every day and our visions for the future are aligned,” said Head of Reebok Basketball, Jide Osifeso (as reported by NBA insider, Shams Charania). “We’re excited to continue the relationship with a ground-up build of her first signature silhouette.”
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
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