ABG Brands Make Big Omnichannel Moves
As traditional channel boundaries continue to blur, ABG brands—including Aéropostale, Brooks Brothers and Juicy Couture—are expanding their omnichannel capabilities to offer a seamless shopping experience for all. Read on to learn more.
In celebration of Golden Week, which commemorates the founding of the People's Republic of China, Brooks Brothers, Juicy Couture and Nautica introduced exclusive offers and promotions, plus online activations across the country.
Brooks Brothers has launched on home-shopping TV and e-commerce marketplace CJ OnStyle in Korea. The brand also introduced a new freestanding store at Jio World Drive in Mumbai, India, coinciding with the mall's grand opening.
Aéropostale continues its regional growth with its seventh location in Brazil. The new freestanding store, spanning 800 square feet, is located at Outlet Premium Grande São Paulo and offers a fashion-forward mix of men's and women's apparel and accessories.
Brand fans can now shop Juicy Couture through its inaugural mobile shopping app, which offers early access to new product releases, personalized recommendations and more. The app has driven 22% of total sales since its launch. Download it here.
Turkish retailer Boyner's new concept flagship store, ABG brands Aéropostale and Nautica were surrounded by an inventive display of artwork and interactive technology, complete with sustainable elements. Get an exclusive look at the grand opening here.