A Year in Review: ABG's Milestones in EMEA
ABG Commemorates a Phenomenal Year of Growth in Europe, the Middle East and Africa
ABG's brands continue to build on an established presence across Europe, the Middle East and Africa with the introduction of new stores, innovative retail experiences, noteworthy collaborations, plus a slate of new partners.
This year, the company kicked off its next phase of expansion in the region, assembling a powerhouse team, including Henry Stupp as its new President of EMEA & India and ABG veteran Taylor Morono, now SVP of EMEA & India. Together, Stupp and Morono are establishing ABG's European headquarters, accelerating organic growth for its brands and driving new business across the region.
As it further bolsters its commitment in key markets, ABG highlights its brands' successes.
Forever 21 Middle East Debuts a New Fragrance Collection
Inspired by sultry aromas and heady perfumes inherent to the region, Forever 21 Middle East launched an assortment of 15 unique scents for men and women. Shop the collection, featuring floral, fruity, earthy and spicy notes, here.
Ice Ice Baby: Juicy Couture UK Keeps It Cool for Fall '21
Juicy Couture's U.K. partner, Batra, shared a preview of the brand's fall '21 collection, featuring jewel-toned velour tracksuits and dresses with the bedazzled gothic Juicy logo. The line was inspired by figure skating costumes with '80s undertones.
Nine West Joins Forces With FLO for EMEA Distribution
Nine West entered a partnership with supplier and retail leader FLO to distribute the brand's footwear across Turkey. This year, it expanded its supply chain to service its growing list of partners throughout Europe, Middle East and Africa.
Aéropostale Partner Boyner Opens Innovative Flagship Store in Turkey
At Turkish retailer Boyner's new concept flagship store, Aéropostale was surrounded by an inventive display of artwork and interactive technology, complete with sustainable elements. Get an exclusive look at the grand opening here.
Greg Norman's UK Collection Combines Performance and Style
Greg Norman's men's and women's collection with U.K.-based American Golf features polo shirts, fleece jackets and stretch trousers for both on and off the course. Stay tuned for sweepstakes to win a chance to play golf with The Shark himself in Florida.
Shaquille O'Neal Scores Big in Turkey With New Apparel Collection
Shaquille O'Neal's Turkish partner, DeFacto, released a new men's and boys' apparel line at its flagship in Istanbul. Ideal for activities from the classroom to the courts, the collection—inspired by the four-time NBA champion—includes hoodies, T-shirts, shorts and more.
Nautica Introduces Engin Ozturk as New Celeb Ambassador in Turkey
Nautica Turkey went live with its fall '21 campaign featuring brand ambassador and actor Engin Öztürk, 1.4M+ fans. The new campaign elevated Nautica's status as a leader in the active lifestyle space.
Brooks Brothers Welcomes New Store in World-Renowned Dubai Mall
Brooks Brothers reopened a freestanding store at a premier location on the ground floor of Dubai's Mall of the Emirates, where shoppers can find a wide selection of the brand's heritage designs.
Queue Up! Juicy Couture Has Arrived on Oxford Street
Juicy Couture's U.K. partner, Batra, opened a pop-up shop at Selfridges in London. Activations included tube station takeovers, which garnered 1M+ daily impressions. The brand is available to shop online and at all Selfridges doors.
Nine West Middle East Champions Women Who Are Driving Change
Nine West Middle East's "Shine On" campaign was fronted by content creator Soha Taha, 825K+ fans. The collection, which was released in celebration of Ramadan, was composed of bejeweled slides, strappy sandals and metallic handbags.
Jambo, Kenya! Aéropostale Is Set to Open Its First Location in East Africa
Aéropostale partnered with Caliroad Ltd. to open several freestanding stores in the capital city of Nairobi. The partnership marks ABG's first foray into Kenya and reinforces the brand's message of "Oneness."
Nautica Turkey Raises Its Sails on a New Flagship Store
Nautica Turkey opened the doors to its new flagship store in Istanbul. The outpost in Istinye Park is designed with a focus on experiential retail, using technology to create a seamless shopping experience.
Judith Leiber x Lanvin Hit the Runway at Paris Fashion Week
Judith Leiber's Chief Creative Officer, Jana Matheson, and Lanvin's Creative Director, Bruno Sialelli, partnered to create a selection of glamorous minaudières that debuted at Lanvin's show at Paris Fashion Week.
Aéropostale and Forever 21 Open Up Shop in Ramallah
Aéropostale and Forever 21 made their debut in Lacasa Mall. To mark the launch, the brands introduced a social media campaign featuring local influencers, plus a mall screen takeover and in-store activations.
Nautica Competition Sails Into the Sunset With a Summer Shoot in Israel
Nautica Competition's new collection features polo shirts, shorts and dresses in bright summer colors including yellow, blue and white. The regional assortment, for men and women, is now available online.
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Top influencers and models including Josephine Skriver and Gabriella Halikas attended fun-filled health and fitness events in Los Angeles, Paris and London to celebrate the launch of Sports Illustrated x Nasty Gal's nostalgic athleisure capsule. Shop now.
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