Inside Action & Outdoor Sports SS26 Market Week

More than 250 of Authentic’s valued partners from across five continents came together in Costa Mesa, California, for a high-energy, multi-day experience celebrating collaboration and innovation.

To kick off programming, Authentic hosted a dynamic cocktail reception and dinner, welcoming partners and setting the stage for the days ahead.

Through immersive product and marketing presentations, the event offered a look at spring/summer 2026 collections across apparel, toys and beach accessories. Brands including Quiksilver, Billabong, Roxy, Volcom, DC Shoes, RVCA, Element and VonZipper were front and center, showcasing their continued momentum and powerful positioning in the global marketplace.

Throughout the week, Authentic leadership connected directly with best-in-class partners, such as Beaumanoir, O5 Group, Boardriders Japan, Levy Group, Centric Brands, Ethos, CCC, Billy Haus, Warson and Tarco. Together, they shared insights, built relationships and aligned on strategic growth plans. Talent including Quiksilver athlete Lungi Slabb also showed support in their attendance.

The week concluded with the premiere of Quiksilver’s new documentary, “Washed,” at the Rivian Theater in Laguna Beach, California. Elite athletes, Authentic partners and top-tier media gathered at the event, where refreshments and popcorn were served, along with gifted cool graphic tees bearing the film’s logo.

A number of athletes who graced the screen—including Lungi Slabb, Mikey Wright, Kael Walsh and Andy Nieblas—attended the premiere, signed autographs and participated in a Q&A session following the watch party.

“Washed” takes viewers on a raw, unfiltered ride through the heart of surf culture. From brutal wipeouts to transformative journeys, it offers a deeply immersive look at the passion that drives surfers across coastlines and continents. Check out the trailer below.