Authentic Takes the Stage at Festival Season
Festival season is in full swing, and Authentic’s brands have made their mark on the circuit. From sun-drenched fields to high-energy stages, brands across our portfolio showed up in style—partnering with top talent, launching exclusive activations and dressing festival-goers in the season’s must-have looks. Read on for how our brands made headlines at music’s hottest events.
Desert Vibes at Stagecoach
At Stagecoach, the country’s premier celebration of Americana and country music, Authentic’s brands brought bold energy and unmistakable style to the desert. Frye, Hunter, Reebok, and Vince Camuto tapped into the Western aesthetic, blending tradition with modern festival flair.
Vince Camuto kicked it off with a serene wellness wake-up bar, complete with custom lattes to help guests ease into the day. Hunter leaned into the rustic aesthetic with a display of vintage crates and rope swings, spotlighting its iconic boots. While sipping spicy cocktails, guests also sampled festival essentials at Frye’s hands-on style station. Meanwhile, Reebok stepped in as the official footwear sponsor of TAO Rodeo Nights, which featured electric performances from Jelly Roll, Nelly and more.
From immersive gifting experiences to wellness activations and eye-catching installations, including a life-size seven-foot Club C, the brands delivered standout experiences from sunrise to sundown.
Coachella Chic
An annual event that has become symbolic in its blend of music, art, culture and fashion, the Coachella Valley Music and Arts Festival delivered A-list celebrity sightings to standout press coverage—complete with Authentic’s brands dominating influencer style.
Festivalgoers turned heads in Frye’s iconic Campus boots, Vince Camuto’s Sangeti boots, Hunter’s Original Tall boots and Lucky Brand’s laid-back linen shirts. These iconic staples were seen on content creators like Lauren Raymond, Hallie Pittman, Sophie Silva, Olivia Dayton, Audrey Lillian and reality star Miguel Harichi, amplifying brand visibility from the fields of Indio to social feeds worldwide.
Star Power and Style
It all began with Flaunt Magazine’s seventh annual FLAUNT FOREPLAY event, serving as the de facto kickoff to the festival season. At The W Hotel Hollywood, Lucky Brand and Champion joined an elite crowd that gathered for music, fashion and culture. Standout performances by Coco Jones and DJ Myles O’Neal brought the energy, while appearances by Quavo, Shoreline Mafia and “The White Lotus” star Tayme Thapthimthong added celebrity firepower. The event was a high-profile preview of what was to come—setting the stage for a season that’s already buzzing with Authentic influence.