Step Inside Authentic's 2025 London Open House

An evening of brand storytelling, global partnership and immersive experience at 5 Marble Arch

Authentic welcomed partners, executives, regional teams and members of the media to its third annual London Open House for an evening of connection and collaboration.

Hosted at our EMEAI headquarters, located at the landmark 5 Marble Arch, the event kicked off with opening remarks from Founder, Chairman and CEO Jamie Salter, who reflected on Authentic’s continued growth and the momentum the company has built in the region.

Henry Stupp, Regional President, Sports & Lifestyle – EMEAI, followed with a warm welcome and nod to the strength of the team and partnerships fueling innovation across Europe, the Middle East, Africa and India.

Mingling through showrooms, guests were immersed in installations that brought to life the unique storytelling behind each brand. From interactive displays to curated product showcases, every corner of the space echoed Authentic’s commitment to elevating brand equity on a global scale.

Culinary partner Social Pantry provided a menu of light bites and craft cocktails, adding a taste of London’s elevated casual dining to the mix. Partners exchanged ideas, press members gathered insights and teams across territories shared successes and goals for the year ahead.

Relive the highlights from our third annual London Open House through the video below.