All Eyes on Sports Illustrated Swimsuit 2025

Sports Illustrated Swimsuit took over New York City with style and substance as it unveiled its 2025 cover stars, marking another milestone in the brand’s 61-year legacy.

From their electrifying takeover at the Top of the Rock to the high-energy Hard Rock Hotel launch party and debut of the all-new SI Swimsuit Social Club, the week-long celebration was a vibrant testament to the brand’s enduring impact.

INTRODUCING THE 2025 COVER MODELS

The 2025 covers star four extraordinary women: Academy Award-nominated actress and activist Salma Hayek Pinault, model and entrepreneur Lauren Chan, gymnast Olivia Dunne and Olympic medalist Jordan Chiles. Each woman embodies the strength, beauty and authenticity that have become hallmarks of the SI Swimsuit brand.

Photographed in stunning destinations including Bermuda, Boca Raton, Mexico, Jamaica and Switzerland, the issue honors the personal journeys and influence of these women—celebrating individuality while amplifying the fearless spirit that defines the SI Swimsuit franchise.

Breaking molds, setting standards—on her own terms.“@llchan’s is rewriting fashion’s narrative. As a model, activist and entrepreneur, her why is about making people think of beauty in a way that’s inclusive, genuine and empowerin.jpg

More than an athlete. More than a model. “@livvydunne’s why goes far beyond the floor and bars—it’s about changing the game for athletes everywhere. She was one of the first to leverage the power of name, image and likeness deals, b.jpg

Four powerhouse women. Four unforgettable covers. Gymnast Livvy Dunne, actress Salma Hayek Pinault, Olympian Jordan Chiles and model and entrepreneur Lauren Chan bring beauty, strength, and unmatched energy to this year’s #SISwimsuit is.jpg

Photos: Ben Watts, Ruven Afanador and Ben Horton for Sports Illustrated

SI SWIMSUIT MODELS SHINE AT THE TOP OF THE ROCK

The celebration kicked off at Top of the Rock with Salma Hayek Pinault’s appearance on NBC’s TODAY Show, where she shared her experience shooting the cover.

Fellow cover stars Olivia Dunne and Lauren Chan, joined by returning SI models like Camille Kostek and Hunter McGrady, lit up the city (literally) as the Empire State Building glowed cyan in honor of the issue’s release.

SI SWIMSUIT TAKES CENTER STAGE AT TIME SQUARE’S HARD ROCK HOTEL

New York’s iconic Times Square was the backdrop for a star-studded launch party at the Hard Rock Hotel. With beats by DJ Marty Rock and a show-stopping performance by 50 Cent, the night brought together this year’s cover stars, SI alums and a who’s-who from fashion, sports and entertainment.

Notable attendees included Salma Hayek Pinault, Olivia Dunne, Jordan Chiles, Lauren Chan, Rob Gronkowski, Camille Kostek, Brooks Nader, Sarah Jane Nader, Mary Holland Nader, Grace Ann Nader, Suni Lee, Xandra Pohl, Alix Earle, Brianna LaPaglia and Remi Bader.

SI SWIMSUIT SOCIAL CLUB KICKS OFF IN STYLE

SI Swimsuit’s influence went beyond the page with the launch of the SI Swimsuit Social Club, a first-of-its-kind pop-up experience, now open in NYC.

Over opening weekend, fans and influencers stepped into the world of SI Swimsuit with live podcast tapings hosted by Kaitlyn Bristowe, dynamic workouts led by Rumble, SotoMethod and Katie Austin, exclusive beauty lounges by Attain Med Spa, and exclusive styling sessions with the SI Swimsuit team.

Partners Coppertone, MINI and Batiste hosted immersive brand activations, joined by giveaways and experiences from Abbode, Anastasia Beverly Hills and Summer Fridays.

Notable appearances were made by Olivia Dunne, Jordan Chiles, Lauren Chan, Camille Kostek, Katie Austin and Kaitlyn Bristowe.

CAROLINE MARKS SHINES IN SI SWIMSUIT PHOTOS

SI Swimsuit 2025 also marked the return of Roxy athlete and Olympic gold medalist Caroline Marks, who first appeared on the magazine in 2020.

Shot at her hometown of Boca Raton, Marks stunned in a series of looks from Roxy, photographed against the luxurious backdrop of The Boca Raton resort.

At 23, Marks continues to break barriers both in and out of the water. She became the youngest surfer selected for the U.S. national team at just 11 years old and has since become a vocal advocate for body positivity.

“I don’t want to be normal, so I enjoy it,” Marks says in the issue, embracing a message of self-expression and individuality.

This year’s issue also features prominent athletes including Jordan Chiles, Nelly Korda and Eileen Gu—celebrating powerful female athletes who defy stereotypes, champion equality and rewrite the narrative for women in sport.

For more images, visit Swimsuit.SI.com.

Brand News, EntertainmentEditorial StaffJune 2, 2025Sports Illustrated Swimsuit