Authentic Live Officially Launches in Cannes
Authentic Live made a powerful debut at the 2025 Cannes Lions International Festival of Creativity, which took place on Tuesday, June 17, through Thursday, June 19. The event marked the first of the platform’s live events, which aim to connect Authentic’s portfolio of powerhouse brands to the world’s most influential stages in sports, lifestyle, music, fashion, culture and entertainment.
Festivities kicked off at MediaLink Beach with a VIP oceanfront gathering that welcomed a curated mix of C-suite executives, celebrities, elite athletes, influencers and cultural tastemakers. Hosted in partnership with MediaLink and Klutch Sports Group, the event was set against the vibrant backdrop of Cannes and offered a premium setting for high-level conversations, impactful connections and memorable moments at one of the world’s most prestigious festivals.
Midweek, Authentic Live hosted Brunch on The Riviera, a gathering of brand leaders and industry influencers, for connection and conversation. The week concluded with Nightcap on The Riviera, a closing dinner experience held in partnership with Sports Illustrated and Minute Media, bringing together many of the festival’s most influential voices for thoughtful dialogue along the scenic Riviera coastline.
Notable attendees included Authentic Founder, Chairman and CEO Jamie Salter, model Winnie Harlow, basketball stars Draymond Green and Kyle Kuzma and model and reality television star Ciara Miller.