Brooks Brothers: A Symbol of Timeless American Style

TWO CENTURIES OF STYLE

Brooks Brothers has redefined modern fashion with wardrobe staples that seamlessly blend contemporary sophistication and classic design. The brand is renowned for its impeccable craftsmanship and enduring elegance, setting the standard for tailored suiting and defining generations of formalwear.

Since 1818, Brooks Brothers has been recognized around the world, from pioneering the button-down shirt and outfitting generations of U.S. presidents to establishing itself as a true icon of American style.

BRICK-AND-MORTAR EXPANSION

NEW NYC FLAGSHIP

Brooks Brothers opened a new flagship store at 195 Broadway in New York City, reestablishing a footprint in the Lower Manhattan neighborhood where the brand was launched more than two centuries ago.

The nearly 10,000-square-foot space took over a portion of the redeveloped ground floor and cellar levels, offering a complete selection of men’s and women’s collections, designed by creative director Michael Bastian. Made to Measure and ready-made suits, as well as pieces exclusive to the location, are also housed at the new flagship.

What’s more, the store incorporates a rotating exhibition of historic items from the brand’s archives, dating back to its founding in 1818. Brooks Brothers currently has two other NYC locations—one at Rockefeller Center and the other on 86th Street and Madison Avenue.

BOSTON’S NEWBURY STREET STORE

Late in 2024, Brooks Brothers brought its quality craftsmanship and timeless designs to Boston.

Located on Newbury Street in the city’s Back Bay neighborhood, the outpost offers a fresh take on classic American styles, housing cashmere sweaters and flannel shirts alongside tailored clothing and formalwear, including Made to Measure suits and shirts.

RED BANK’S NEWEST STORE

Brooks Brothers recently inked a deal for a new 5,300-square-foot store in Red Bank, New Jersey, set to open later this year.

Additionally, a new 5,440-square-foot outpost has opened at Eastview Mall in Rochester, New York. The store features classic men’s and women’s apparel; boys’ clothing available through an in-store catalog; and tailoring and Made to Measure services.

THE FIRST READY-TO-WEAR BUTTON-DOWN DRESS SHIRT

Brooks Brothers pioneered the button-down shirt in 1896, revolutionizing menswear with a design inspired by British polo players.

Today, the Brooks Brothers Oxford Cloth Button-Down Shirt remains an iconic essential celebrated for its timeless style and versatility. Its origin traces back to John E. Brooks, the grandson of the brand’s founder, who noticed that polo players sewed buttons onto their collars to keep them from flapping during matches. He brought the idea back to the U.S., and Brooks Brothers introduced the first ready-to-wear button-down dress shirt, which became an instant classic. This innovation helped define American preppy style, influencing generations of fashion.

To celebrate the 125th anniversary of its Original Polo Button-Down, Brooks Brothers launched a star-studded tribute featuring notable celebrities like Chun Wai Chan, Selma Blair, Hasan Minhaj and more. Photographed by Stas Komarovski, the campaign is highlighted by a series of striking black-and-white portraits that showcase the foundation piece’s sophistication. Each of the personalities also gave exclusive interviews, sharing how the Brooks Brothers button-down collar shirt has influenced both fashion at large and their own unique style.

In tandem with the release, the brand launched an out-of-home advertising campaign in Boston; Washington, D.C.; and New York City’s Times Square to promote the anniversary.

>>> READ MORE

IN THE SPOTLIGHT

Brooks Brothers’ presence on the red carpet is a testament to its enduring influence in fashion.

From Hollywood premieres to prestigious awards shows, the brand’s signature tailoring and sophisticated aesthetic have been spotted on A-list celebrities, industry leaders and cultural icons.

Brooks Brothers took to Broadway to honor the 100th anniversary of F. Scott Fitzgerald’s literary masterpiece, “The Great Gatsby,” outfitting two stars of the titular Broadway musical in full black-tie attire for a gala hosted at the New York Public Library.

Brooks Brothers shares a rich history with Gatsby, as F. Scott Fitzgerald himself was a devoted fan of the brand. What’s more, it collaborated with Academy Award-winning costume designer Catherine Martin to create Gilded Age-inspired costumes for acclaimed director Baz Luhrmann’s 2013 film adaptation of the novel.

CLASSIC COLLECTIONS

EYE JUNYA WATANABE MAN

Brooks Brothers partnered with visionary designer Junya Watanabe to launch an innovative collection that reimagines timeless classics with fresh flair. Offering a modern, deconstructed spin on the brand’s signature pieces, the assortment comprised sharply tailored blazers, versatile chinos and impeccably crafted oxford button-downs.

Unexpected details include bold fabric combinations and asymmetric designs. The collaboration blended the brand’s rich heritage with Watanabe’s avant-garde approach, resulting in a limited-edition lineup that redefined traditional menswear.

LUNAR NEW YEAR

Brooks Brothers rang in the Year of the Snake with a limited-edition Lunar New Year collection featuring a curated selection of men’s and women’s apparel and accessories. The exclusive line was thoughtfully designed to embody the snake’s symbolism of wisdom, elegance and transformation. Highlights included impeccably tailored oxford shirts, sumptuously soft sweaters and classic polos—each crafted with the brand’s signature attention to detail and timeless style.

SPRING 2025

For its spring 2025 campaign, Brooks Brothers creative director Michael Bastian took inspiration from the sporty nautical style of a legendary regatta from Newport, Rhode Island, to Bermuda, bringing his collection to life through colors and patterns prevalent in the cultures of the two iconic locations.

For menswear, the brand employed a mix of tailoring and sportswear through spring-ready styles seen through a modern lens. The women’s collection offers elevated workwear as well as destination pieces, incorporating elements of whimsy and novelty in cropped button-down shirts, luxurious linen suits, dresses and more.

BROOKS BROTHERS JAPAN X CONVERSE

Brooks Brothers Japan and Converse Japan came together for a fresh take on American classics, launching a limited-edition capsule that reimagined the iconic Converse All Star LGCY through the lens of timeless tailoring and sporty sophistication.

The exclusive collaboration delivered two distinct silhouettes—an indigo-dyed high-top in faded navy and a clean-cut low-top in crisp white—each infused with subtle nods to Brooks Brothers’ sartorial legacy. From the navy piping on the toe cap to the co-branded tongue and insole detailing, every element reflects the meticulous craftsmanship and understated style both brands are known for.

BRAIN DEAD

Brooks Brothers and Brain Dead came together for a collection of prep-inspired pieces, seamlessly blending the Los Angeles-based streetwear label’s bold design with Brooks Brothers’ rich heritage and timeless craftsmanship.

The collaboration introduces a signature two-piece suit with modern tailoring, co-branded sweat sets that combine comfort with elevated style, reimagined Oxford shirts with unexpected detailing, classic striped tees with a contemporary twist and a premium wool hat that adds a refined finishing touch to the collection.

BROOKS BROTHERS KOREA’S NEWEST AMBASSADOR

Brooks Brothers Korea has appointed actor Lee Jong-won as its newest brand ambassador as the brand connects with a younger generation of consumers. As the face of the spring/summer 2025 campaign in Korea, Lee has appeared across all digital and in-store marketing channels, representing Brooks Brothers’ full range of categories.

JACK ROGERS TRUNK SHOW

Brooks Brothers hosted a special pop-up trunk show at its Newbury Street store in Boston that featured a curated collection of Jack Rogers women’s sandals—just in time for the warmer months.

Jack Rogers is a beloved American footwear brand best known for its iconic, handcrafted sandals that embody classic, preppy style. Timeless and versatile, each pair is rooted in heritage and inspired by the original design famously worn by Jacqueline Kennedy Onassis.

MERIT PARTNERSHIP

To mark the opening of The Uniform Dry Cleaners in New York City, Brooks Brothers partnered with minimalist beauty brand MERIT for a limited-edition drop.

Together, the two reimagined Brooks Brothers’ classic button-down silhouette with custom embroidery and the phrase “Do Less” stitched on the cuff—a subtle reminder not to overthink one’s daily uniform.

AMERICAN LUXURY BOTTLED

Brooks Brothers unveiled its new signature fragrance collection, “American Luxury Bottled,” at an exclusive launch event in Istanbul. Brought to life in collaboration with Rebul, the eight-piece line is a sensory reflection of timeless style, with each scent inspired by iconic New York City landmarks.

Hosted at its flagship store, the event drew prominent influencers, media personalities and style insiders, with a combined following of more than 5 million. Coverage from top-tier outlets including Vogue, GQ, Elle and L’Officiel reinforced the brand’s evolving relevance in the global fashion space.

UNITED AIRLINES CREW UNIFORMS

United Airlines debuted new uniforms for pilots, male flight attendants and customer service representatives, designed in collaboration with Brooks Brothers. The rollout concluded an eight-year journey toward stylish, functional and employee-informed attire, blending classic tailoring with comfort-first innovations. The refreshed look offers more polish to United’s frontline teams as the airline continues to elevate both the customer and employee experience.

AS SEEN ON THE WHITE LOTUS

Brooks Brothers made a standout appearance in HBO’s hit series “The White Lotus,” with several main characters sporting the brand’s signature silhouettes. Set at a fictional luxury resort in Thailand, the show’s sharp style moments helped underscore the timeless appeal of Brooks Brothers’ heritage pieces.