Authentic’s Brands Host Activations at Fanatics Fest
Champion and Sports Illustrated made a powerful impression at Fanatics Fest from Friday to Sunday, June 20 to 22, taking over New York City’s Javits Center for a high-energy celebration of sports fandom, heritage and legacy. The highly anticipated event brought together fans and top athletes from around the world for a dynamic weekend at the intersection of culture and sport.
Champion ELEVATES FAN EXPERIENCE WITH Custom Creations
Champion drew major attention with a bold display of limited-edition gear and exclusive collaborations. Fans got an up-close look at fresh drops that fused Champion’s rich athletic heritage with modern design and streetwear influences. The experience was taken to the next level with a customization station, offering attendees a one-of-a-kind opportunity to personalize their pieces on-site.
SPORTS ILLUSTRATED BRINGS GENERATIONS OF GREATNESS TO LIFE
Sports Illustrated headlined the festivities with its centerpiece attraction: the Museum of Greatness. Spanning 10,500 square feet, the immersive exhibit featured an extraordinary collection of iconic memorabilia, from rare baseball cards and game-worn jerseys to legendary magazine covers that have defined generations of sports culture. As fans walked through decades of historic moments, the showcase brought Sports Illustrated’s storytelling legacy to life, underscoring its enduring role at the heart of the game.
