Authentic Ignites Culture and Influence at Art Basel Miami
Authentic took Art Basel Miami by storm, with unforgettable activations that placed Authentic Live, Marilyn Monroe and Sperry at the center of Miami’s cultural scene. From high-energy performances to artist-led collaborations and immersive brand storytelling, Authentic delivered boundary-pushing creativity and dynamic experiences that underscored the power of its brands to shape trends and inspire new audiences.
Authentic Live: The Sunset Set
Authentic Live and Unkommon Events turned up the volume with a Sunset Set by HUGEL at Little River Studios. The high-energy event—featuring live performances by &friends, Topic, Vanjee, Johan and Alkeme—showcased Authentic’s commitment to creating cultural experiences rooted in connection and community.
Marilyn Monroe Lights Up Miami
The centennial kickoff to Marilyn Monroe’s 100th birthday celebration in 2026 put her legacy firmly in the spotlight with an immersive evening hosted by artist Russell Young at Sofia in Miami’s Design District. Partner installations across jewelry, fashion, beauty, lifestyle and home categories brought Monroe’s cultural influence into dialogue with contemporary art and luxury brand storytelling.
Sperry on the ART Basel Stage
Sperry turned heads at Art Basel with a partnership between contemporary artist Matt McCormick and his creative label, One of These Days. The limited-edition collection reimagines Sperry’s heritage through two highly personal silhouettes—the Lou Boat Shoe and Tony Moc Boot—offering an elevated take on the brand’s design language and classic sophistication. The collection debuted with a celebration of live music, culture and the spirit of freedom and endurance shared by Sperry and One of These Days.