Authentic’s Brands Tackle the Big Game Weekend in New Orleans
Big Game Weekend took over the iconic city of New Orleans, Louisiana, bringing three days of excitement to more than 10,000 sports, music and entertainment fans. The event was underscored by thrilling brand activations, unforgettable musical performances and nonstop energy. Dive into the weekend’s top highlights with Authentic and its brands.
SHAQ’S FUN HOUSE
Kicking off Big Game Weekend at Mardi Gras World in New Orleans, Shaq’s Fun House delivered an electrifying blend of carnival, festival and circus excitement. Guests enjoyed an immersive experience at Shaq’s Carnival Midway, featuring a six-hour open bar, thrilling rides, interactive games and mesmerizing menageries. High-energy performances were also delivered by DJ Diesel himself, John Summit, Ludacris and more. Among those in attendance were Authentic Founder, Chairman and CEO Jamie Salter, President Matt Maddox and the Living Legend himself, Shaquille O’Neal.
jamie salter hosts vip dinner
Ahead of the Big Game, Salter hosted an exclusive dinner at a private residence in New Orleans, bringing together business partners and industry leaders from Amazon, Minute Media, General Atlantic, Netflix, ESPN and others. The evening celebrated Authentic’s growing presence in sports, entertainment and media, with discussions focused on brand innovation and strategic collaborations. Guests enjoyed an immersive experience featuring live jazz that paid homage to the city’s rich culture. Notable attendees included Sports Illustrated swimwear models Nicole Williams English and Xandra Pohl alongside key stakeholders and executives who help shape the future of Authentic’s business.
BRAND ACTIVATIONS
Throughout the weekend, brands including Nine West, Thomasville, Rockport and Ted Baker hosted activations on site in New Orleans. Attendees who visited the Thomasville spot had the chance to relax on versatile and comfortable furniture pieces while playing video games, while those who stopped by the Ted Baker hedge wall were treated to special gifts including sunglasses and cardholders as well as a glass of champagne. Separately, Nine West hosted an interactive football toss, inviting guests to score exclusive prizes such as bags and jewelry, and Rockport previewed some of its newest styles.
vince camuto influencer brunch
Vince Camuto hosted an exclusive influencer brunch at Copper Vine in New Orleans, attended by top content creators including Renee Monaco, Serene Russell and Cassidy Hayden Laudano. Guests enjoyed a hearty meal with flatbreads, salads, breakfast favorites and local delicacies like beignets, all while celebrating style and community in the heart of the city.
si the party
The weekend wrapped up on a high note with the return of SI The Party, headlined by world-renowned DJs Dom Dolla, Diplo, John Summit and DJ Irie at the iconic Mardi Gras World. Featuring a dynamic mix of branded partner activations and captivating photo opportunities, The Party seamlessly blended the worlds of sports and entertainment. Among the more than 5,000 attendees were former New England Patriots general manager Bill Belichick, renowned restaurateur Guy Fieri and Sports Illustrated swimwear models Jena Sims Koepka, Camille Kostek and Katie Austin.