Authentic Hosts Inaugural China Press Day in Shanghai

Members of Authentic’s senior leadership team hosted the inaugural Authentic China Press Day in Shanghai, where members of local and regional media gathered to discover the global platform’s innovative business model and iconic portfolio of brands.

Held at the Design Republic hub, Authentic leaders provided an overview of the company and its nearly 15-year history as well as its global vision for the Greater China region. Group President Lifestyle, Chief Brand Officer Jarrod Weber, Executive Vice President - APAC Wesley Chu and Executive Vice President, Entertainment - APAC Leo Chu ushered attendees through a preview of Authentic’s latest brand collections and dynamic entertainment platform.

Brands on display included Reebok, Nautica, Juicy Couture, Brooks Brothers, Eddie Bauer, Hunter, Volcom, Quiksilver, Roxy, DC Shoes, Shaquille O'Neal, David Beckham, Sports Illustrated, Marilyn Monroe, Elvis Presley, Muhammad Ali and Iconic Images.

Following opening remarks and brand walkthroughs, select media including Vogue Business China, Women’s Wear Daily and Shanghai Fashion Week conducted one-on-one interviews to learn more about Authentic’s expansion in the Chinese retail market and its ambitions for the year ahead.

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