Davos Debrief: Authentic and David Beckham at the World Economic Forum
Leading dignitaries, public figures and heads of state from more than 130 countries gathered this week in Davos, Switzerland, for the annual meeting of the World Economic Forum.
Authentic Founder, Chairman and CEO Jamie Salter joined partner and Living Legend David Beckham as two of the esteemed 3,000 guests at the summit, held under the theme “Collaboration for the Intelligent Age.”
2025 CRYSTAL AWARD WINNER: DAVID BECKHAM
The highlight of the trip: David Beckham was honored with the Crystal Award in recognition of his long-term philanthropic work and dedication to social change. A champion for the rights of vulnerable children, David Beckham has used his influential platform and resources to make a difference around the world, particularly in crisis-stricken areas.
"In my 20 years as a UNICEF Goodwill Ambassador, I've had the privilege of witnessing the outstanding commitment of the organization’s ambassadors, staff, and supporters in their mission to protect and uplift children globally. As I accept this award, I think of the many individuals who work tirelessly in challenging circumstances to improve children's lives around the world."
— David Beckham for the World Economic Forum
Beckham also sat down with CNBC anchor Sara Eisen at the official World Economic Forum reception, where he discussed his journey as a UNICEF Goodwill Ambassador as well as his partnership with Authentic and Salter. "I wanted to take my business to the next level and the scale that he has done to Authentic is what I wanted to do with my business,” said Beckham, who touted Authentic's ability to unlock the full potential of his brand.
as Seen around davos
Other industry leaders in attendance, as pictured, included Bank of America CEO Brian Moynihan, Global Citizen Founder and CEO Hugh Evans and Williams-Sonoma CEO Laura Alber.
A FIRESIDE CHAT WITH UNICEF
Celebrating two decades as a UNICEF Goodwill Ambassador, Beckham also participated in the humanitarian aid agency’s fireside chat, “Shaping Dreams, Changing Futures: Empowering the Next Generation of Girls at Goals House.”
During the discussion, Beckham spoke with UNICEF Executive Director Catherine Russell, with whom he discussed the critical need for gender equality and empowerment of girls.
He also highlighted the persistent challenges they face globally, including poverty, violence and discrimination.
