Happy Birthday, Elvis!
On what would’ve been his 90th birthday, Authentic is celebrating the influence of Elvis Presley—an icon, cultural figure and the King of Rock ‘n’ Roll.
Born on January 8, 1935, in Tupelo, Mississippi, Elvis grew to become one of the world’s best-selling musical artists of all time, transforming the industry with his unique sound and style. To commemorate the milestone occasion, Graceland hosted four days of festivities as well as opened its dedicated “90 for 90” exhibit, while several brands released special-edition merchandise aimed at celebrating his life and legacy.
“90 FOR 90” EXHIBIT
The yearlong exhibit features 90 curated stories told through items specially selected from the more than 1.5 million artifacts housed at the Graceland Archives at Elvis’ iconic home in Memphis.
Highlights include the earliest known photo of the Presley family, commemorative paddle racquets created for the Presley Center Courts, a nunchuck found on a bookshelf in Elvis’ bedroom at Graceland and a poem dedicated to his daughter.
The exhibit runs through December 2025. Additional Graceland programming can be found on Graceland.com.
STEIFF PRESENTS SPECIAL ELVIS BEAR
In honor of his 90th birthday, Elvis Presley joined his famous friends at Steiff with the release of the plush toy brand’s Steiff Rocks! Elvis Presley 90th Anniversary Bear.
Each iteration of the stuffed animal—a limited edition of 1,935 pieces in the likeness of the King of Rock ‘n’ Roll—sports one of his most iconic fashion pieces: the “Jailhouse Rock” leather jacket.
roots of fight releases elvis tee
Lifestyle and apparel brand Roots of Fight celebrated Elvis' birthday with a new item in its collection, a mint green tee with his image and likeness. Beyond T-shirts, the assortment spans hoodies, sweatpants, socks and beanies that all pay homage to the King of Rock ‘n’ Roll.
harveys takes inspiration from elvis
Harveys introduced a special collection with handbags, keychains, totes and wallets touting the very lyrics, designs and iconography of Elvis Presley himself. The American bag brand is recognized for its unique approach to design by using automotive seatbelt material as the primary fabric for its products.
CHEERS TO ELVIS’ FLAVORED MOONSHINE
South Mountain Distilling Company hosted tastings for Elvis Presley’s Peanut Butter Banana Moonshine as part of the King of Rock ‘n’ Roll’s 90th birthday celebrations at Graceland.
The drink was released as a collectible jar series comprised of six different jars, with each container featuring a unique design that pays tribute to Elvis and his legacy.