"Barneys at Saks" Debuts at Saks Fifth Avenue in NYC and Connecticut

 
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New York City Flagship Store

Authentic Brands Group and Saks Fifth Avenue unveiled the first "Barneys at Saks" on the fifth floor of the New York City flagship with a series of branded windows. Featured designers include Anna Mason, BruceGlen, Comme des Garçons, Fear of God, LouLou, Ree Projects and Reese Cooper. The floor features both men's and women's assortments.

The "Barneys at Saks" launch generated 7.1 million+ social media impressions and 1.17 billion+ media impressions. Saks Fifth Avenue sent a dedicated email blast to its subscriber network paying homage to the "Barneys at Saks" launch. "Barneys At Saks" is also now live on SaksFifthAvenue.com.

 
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Greenwich, Connecticut

Hot on the heels of the New York City flagship “Barneys at Saks” store, a standalone "Barneys at Saks" store opened in Greenwich, Connecticut on Monday, January 25th.


Lights, Camera, Action

ABG's content team captured a launch video, designer vignette Instagram reels and still imagery to spotlight each of the seven featured emerging brands.

 
 

Window Shopping

In honor of the "Barneys at Saks" launch, Saks unveiled a special set of themed windows across its New York City Flagship's six center windows on Fifth Avenue.


Social Shoutout

 
 

Barneys New York

In addition to custom “Barneys at Saks" Instagram Giphy stickers, Barneys New York launched teasers and countdowns on Instagram, reaching 1.9 million+ followers.

Saks Fifth Avenue

Saks Fifth Avenue, 1.7 million+ fans, shared Instagram posts, stories, reels and participated in a social takeover. @TheSaksMan, 127K+ fans, also shared an in-feed post and reel.


Spotted: “Barneys at Saks”

5.2 Million+ Social Media Impressions

 
 

Kahlana Barfield Brown, 266K+fans, took over Barneys New York and Saks Fifth Avenue's social channels, in addition to posting on her own feed, in celebration of the "Barneys at Saks" launch.

 
 

BruceGlen, 11.8K+ followers, and Reese Cooper, 75.7K+ followers, also posted and tagged Barneys.