"Barneys at Saks" Debuts at Saks Fifth Avenue in NYC and Connecticut
New York City Flagship Store
Authentic Brands Group and Saks Fifth Avenue unveiled the first "Barneys at Saks" on the fifth floor of the New York City flagship with a series of branded windows. Featured designers include Anna Mason, BruceGlen, Comme des Garçons, Fear of God, LouLou, Ree Projects and Reese Cooper. The floor features both men's and women's assortments.
The "Barneys at Saks" launch generated 7.1 million+ social media impressions and 1.17 billion+ media impressions. Saks Fifth Avenue sent a dedicated email blast to its subscriber network paying homage to the "Barneys at Saks" launch. "Barneys At Saks" is also now live on SaksFifthAvenue.com.
Greenwich, Connecticut
Hot on the heels of the New York City flagship “Barneys at Saks” store, a standalone "Barneys at Saks" store opened in Greenwich, Connecticut on Monday, January 25th.
Lights, Camera, Action
ABG's content team captured a launch video, designer vignette Instagram reels and still imagery to spotlight each of the seven featured emerging brands.
Window Shopping
In honor of the "Barneys at Saks" launch, Saks unveiled a special set of themed windows across its New York City Flagship's six center windows on Fifth Avenue.
Social Shoutout
Barneys New York
In addition to custom “Barneys at Saks" Instagram Giphy stickers, Barneys New York launched teasers and countdowns on Instagram, reaching 1.9 million+ followers.
Saks Fifth Avenue
Saks Fifth Avenue, 1.7 million+ fans, shared Instagram posts, stories, reels and participated in a social takeover. @TheSaksMan, 127K+ fans, also shared an in-feed post and reel.
Spotted: “Barneys at Saks”
5.2 Million+ Social Media Impressions
Kahlana Barfield Brown, 266K+fans, took over Barneys New York and Saks Fifth Avenue's social channels, in addition to posting on her own feed, in celebration of the "Barneys at Saks" launch.
BruceGlen, 11.8K+ followers, and Reese Cooper, 75.7K+ followers, also posted and tagged Barneys.
In the News
1.17 Billion+ Media Impressions
Bloomberg, Barneys New York Is Now Inside Saks After Bankruptcy
Business of Fashion, Barneys New York Is Now Inside Saks After Bankruptcy
Crains New York, Barneys New York is back after bankruptcy—now inside Saks Fifth Avenue
Daily Front Row, Barneys is Back, Baby! Saks Resurrects the Retailer with new pop-up experience
Elle, From Burberry To Dior, These Are The Hottest Fashion Drops Of The Month
Harper’s Bazaar, Saks Fifth Avenue Breathes New Life into Barneys New York
Hypebeast, Saks Fifth Avenue Has Resurrected Barneys New York
MR Mag, Saks Opens Its Barneys Shop
Paper Magazine, The New Barneys Lives On at Saks
Robb Report, Barneys Has Been Reborn as a 54,000-Square-Foot Fashion Floor at Saks Fifth Avenue
WWD, Inside Barneys at Saks: A First Look
Vogue, What to Expect From Barneys at Saks, A First of Its Kind Luxury Retail Collab